Seafood wonderland opens in London’s Soho
Acclaimed Amsterdam restaurant The Seafood Bar opens its first London outlet

The Seafood Bar, newly opened in London’s Soho, is a truly fresh addition to the capital’s dining scene.
The desire to eat seafood is a very particular desire, and while there is usually a fish option on any menu, if it’s seafood you really want, you need to go to a specialist. The Soho restaurant is the fifth offering from its Dutch family owners, and their first venture outside The Netherlands.
Jewel-like seafood display
Using the knowledge and expertise won from decades in the business, founder Fons de Visscher swapped his metier as a fishmonger for that of a restaurateur, and created the first Seafood Bar in Amsterdam in 2012. The London, Dean Street, restaurant is spacious, light, and airy. A fantastic variety of fruits-de-mer are displayed, jewel-like, on glittering piles of ice, from oysters to razor clams to king crab, langoustines, and more.
Your selection is brought to the table, laid out on the (always exciting) tiered tower, and the sense of occasion further enhanced by a wine list selected to best accompany seafood. Far from forgetting the special deliciousness of fried fish, the menu also features fish and chips, along with an ‘a la plancha’ grill section (where the food’s cooked fast, on a very hot, flat surface), and an excellent and interesting selection of small plates and vegetable dishes.
As you would expect from those who truly understand seafood, everything is absolutely fresh, skilfully prepared, and brought to the table with the greatest respect for the environment. The de Visscher family work closely with producers to ensure that the fish is sustainably sourced and unprocessed, with a zero waste policy.
True to its name and its lively Soho location, The Seafood Bar also features that other sort of bar in its basement – the kind where you can sit and order a cocktail and a plateful of calamari. With a schedule of events planned, including late-night oyster parties, you can count on this newcomer being an exciting participant in the London restaurant scene.
INFORMATION
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Melina Keays is the entertaining director of Wallpaper*. She has been part of the brand since the magazine’s launch in 1996, and is responsible for entertaining content across the print and digital platforms, and for Wallpaper’s creative agency Bespoke. A native Londoner, Melina takes inspiration from the whole spectrum of art and design – including film, literature, and fashion. Her work for the brand involves curating content, writing, and creative direction – conceiving luxury interior landscapes with a focus on food, drinks, and entertaining in all its forms
-
Out of office: the Wallpaper* editors’ picks of the week
It was a jam-packed week for the Wallpaper* staff, entailing furniture, tech and music launches and lots of good food – from afternoon tea to omakase
-
Peugeot brings back a classic performance badge for the electric era: meet the E-208 GTi
Peugeot has unveiled the new E-208 GTi, a performance EV designed to hark back to a golden age of compact sports cars
-
This 18th-century Puglian villa has been restored with contemporary touches
The updated stonemason's workshop is a haven of centuries-old brick and sophisticated made-in-Italy design
-
Mark your calendars for Mount Street Neighbourhood Summer Festival, a feast for the senses
The event, 12-14 June 2025, showcases the mix of food, art and community in the heart of London’s Mayfair. Here's what to expect, from afternoon tea to aperitivo, film screenings to biodynamic flowers
-
Healthy chocolate? Eat it at Makers, London’s new Lebanese chocolatier
Located in Chelsea, Makers is a new ‘healthy chocolate’ shop offering treats free of refined sugar, seed oils, wheat and dairy – and it tastes delicious
-
Inside Domaine Evremond, the UK’s first subterranean winery
‘Sparkling wine should be fun.’ We tour Domaine Evremond in Kent, a winery steeped in the English countryside
-
Sketch transforms into an English garden in celebration of Jane Austen’s 250th birthday
The 11th edition of ‘Sketch in Bloom’ nods to the most notable works of Jane Austen with budding floral installations and a quintessentially English afternoon tea
-
At the Regent Street Sensorium, architectural jelly sculptures are designed to ignite the senses
Delve into the history of London’s Regent Street through a jellyscape, a fragrance cloud and more – plus, for the event’s final week, two new immersive workshops (ends 27 April)
-
Burns Night 2025: where to celebrate in London
It is time to raise a wee dram to Scotland’s national poet Robert Burns on Burns Night (25 January). Here is our pick of places to enjoy an evening of generous speechmaking, toasting, and drinking around London
-
Grand English glamour vs the Italian dolce vita? Why Il Pellicano's Claridge’s takeover is a sun-kissed delight
Claridge's welcomes Hotel Il Pellicano with open arms for a one week restaurant residency of laid back luxury and Tuscan charm
-
Lunar New Year in London: where to celebrate the Year of the Wood Snake
Do you want a year of good fortune and happiness? Then it is time to tuck into some of London’s cult favourite hotspots, devour decadent treats, and toast the Lunar New Year, and we have you covered with our guide to all things going on in the city (from 29 January until 8 February 2025)