Match maker: Yorgo & Co’s newest endeavour is a happy marriage of digital and print

A screenshot of Yorgo & Co's website, which features a six-image gallery and a navigation bar on the left corner. The images include two blue Black Crows skis; two magazine covers including one that is of Vanity Fair; and an advert board in a tunnel.
Paris-based multi-disciplinary design studio Yorgo & Co has launched a website for the first time
(Image credit: TBC)

In the 20 years since starting his studio, art director and designer Yorgo Tloupas has never had a website to showcase his work. It's an admission that come as a shock to today’s increasingly digitally devoted creative community, but the explanation behind Tloupas’ lack of online presence was simple. ‘I basically couldn't find the time in all those years, as projects kept on coming,’ the designer explains, also adding how, business-wise, he didn’t think it was necessary to have a digital display of his work.

‘I've always had my design work visible through the magazines I've art directed [GQ France, Libération, Vanity Fair France], or the ones I started [car magazine Intersection].’ Things are set to change this month at Yorgo & Co, with the launch of a new website showcasing the studio’s many creative highs. He says, ‘The website serves as a comprehensive archive, from my early work to all the interviews I've given, via countless small projects, hidden in the clients section.’

A black and white zebra scarf on top and two folded scarfs below. The scarf has an embroidered white patch with black text "Le Ballon" followed by a black patch and white text "FC".

Yorgo & Co created the visual identity for Le Ballon, a pop-up bar launched during the 2014 FIFA World Cup

(Image credit: TBC)

These include Tloupas’ Wallpaper* Handmade project – a flask designed in collaboration with Martell (he’s also responsible for the French cognac brand’s visual identity) – as well as the branding for ski label Black Crows, and collateral projects for Parisian concept store Colette. Throughout his two decades in business, Tloupas has collaborated with the creative industry's most notable names, from Ramdane Touhami to Noé Duchaufour-Lawrance, and worked across fashion, design and hospitality.

Tloupas isn’t completely abandoning his preference for analogue, however, as the domain will be accompanied by a publication that replicates the website’s imprint. ‘It could be said that all of this was just a pretext to launch another magazine, titled Publication,’ he quips. Publication will also explore new printing techniques, with a perforated plastic cover, playing with the codes of the Op Art movement, a recurring visual reference in the studio’s work. ‘Ironically, as I've always avoided web-only projects,’ concludes Tloupas: ‘I couldn't help but to print something to celebrate this digital achievement!’

A front cover to a magazine that reads "This....publication, an imprint of the Yorgo&Co website, issue one".

The website is accompanied by a publication that explores new printing techniques, complete with a perforated plastic cover.

(Image credit: Emmanuelle Lubaki)

Side by side photos on Yorgo & Co's website. Left image shows a metal flask in a bike flash holder. Right, two of the bottles.

Among the projects showcased on the new online portal is a bike flask created in collaboration with Martel for Wallpaper* Handmade in 2015

(Image credit: TBC)

Two side-by side advertising boards for Loro Piano. The left image shows a white male holding a lam around the male's neck. The right image shows a white female holding a lamb in her arms. The backdrop in both photos are of hill landscapes.

In 2016, the studio worked on Loro Piano’s first advertising campaign in 10 years.

(Image credit: Emmanuelle Lubaki)

A front cover of a Louis Vuitton magazine with the logo on the top left, a portrait photo of a female with long hair looking over her shoulder in the centre. The number one is written in the bottom right.

The team also worked on the visual identity for the biannual Louis Vuitton magazine...

(Image credit: TBC)

A close-up of a page within a magazine focussing on the typography.

...creating two families of typefaces in collaboration with Production Type.

(Image credit: Louis David Najar)

A double page spread of a magazine, entirely in red with black words written "L'HONNEUR PREDUDU CLAN RENAULT". An archive photo on the left with men standing by an old card and text below and on the right page.

Yorgo & Co’s clients include Vanity Fair France.

(Image credit: Louis David Najar)

Six light blue posters with the words Lacoste written in the centre of each. Each poster varies in size.

The studio devised the swimming pool-inspired invitations for Lacoste’s S/S 2010 show.

(Image credit: Louis David Najar)

Seven branded pairs of Black Crown skis. Each ski features the Black Crows logo with a logo based on a bird-like shape at the top of each ski. Each ski is black with a varied neon colour design.

Since 2007, the studio has been working on the branding for ski label Black Crows, with a logo based on a bird-like shape.

(Image credit: Julien Regnier)


For more information, visit the Yorgo & Co website

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.