Anthony Burrill's 'Make it Now!' explores his creative processes

published 6 March 2017

Watch the making of Anthony Burrill’s Make It Now!...

Did you know that Anthony Burrill’s favourite band used to be The Human League? Or that he was initially drawn to the art of letterpress through beer mats? Neither did we until we got our hands on this handsome tome – a book which is part biography, part inspirational guide to creativity.

In Make it Now!, Burrill retraces the formative steps that led him towards the status of poster art wizard he holds today. From the first time he witnessed a graphic designer at work, through to degrees from Leeds and the RCA, and his connection with Vernacular Typography, readers will get a keen insight into his success.

Designed by A Practice for Everyday Life, the book is imbued with the British designer's bright-hued aesthetic and bold type, peppered with punchy phrases that provide snippets of advice for discerning creatives. Burrill maintained an analogue approach in his work to create ‘a beautiful object that felt crafted, thoughtful and satisfying to the touch’. The largely uncoated pages shift through different paper qualities, textures and colours, keeping things engaging throughout.

‘I use concise phrases in my letterpress posters and wanted to expand on these ideas in a longer form,’ says the designer. These quotes, undeniably Burrill, are often placed irreverently; for instance, when explaining the way he works – trying to avoid late nights or weekends – the legend on the opposite leaf reads ‘CLEAR YOUR HEAD’.

Burrill’s punchy phrases are scattered throughout the book

The world of Burrill unravels in this way; the book often shows his vulnerable side and the unembellished reality of the business, with anecdotes from people who have worked alongside him. He also delves into his inspirations – The Human League aside, he also nods to Dada, David Hockney, Eduardo Paolozzi and squelchy acid house music.

‘We need positive messages more than ever now,’ Burrill muses. ‘I am a natural optimist and have found that a positive approach to tricky situations works well.’ This book is definitely not just for the aspiring graphic designer; it’s a manual for all those creatives needing a little inspired encouragement.

Published by Penguin, Make it Now! is an autobiographical design tome

It brings together the British type pioneer's iconic bold prints and vibrant aesthetic

The book is designed by A Practice for Everyday Life

The pages also include a host of Burrill's inspirational phrases...

... as well as examples of his letterpress techniques

Burrill sought to create ‘a beautiful object that felt crafted, thoughtful and satisfying to the touch'

INFORMATION

Make It Now!, by Anthony Burrill, £18.99, published by Penguin. For more information, visit the publisher’s website

TOPICS

Sujata Burman is a writer and editor based in London, specialising in design and culture. She was Digital Design Editor at Wallpaper* before moving to her current role of Head of Content at London Design Festival and London Design Biennale where she is expanding the content offering of the showcases. Over the past decade, Sujata has written for global design and culture publications, and has been a speaker, moderator and judge for institutions and brands including RIBA, D&AD, Design Museum and Design Miami/. In 2019, she co-authored her first book, An Opinionated Guide to London Architecture, published by Hoxton Mini Press, which was driven by her aim to make the fields of design and architecture accessible to wider audiences.

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