Tom Dixon skipped Milan’s Salone del Mobile hubbub this year for good reason – the veteran designer and entrepreneur is concurrently throwing the doors open to his new showroom spaces in both New York and London this week, and unveiling his studio’s newest creations to boot
In New York, the studio now calls a generous 6,700 sq ft space in Soho home. Spread out over two floors on Greene Street, in an area known for its furniture stores, the high-ceilinged retail space has been carved into distinctive areas dedicated to fragrance, accessories, lighting and furniture to truly showcase how much the collections have grown.
‘It feels almost a bit too grown-up,’ says Dixon. ‘But it’s also part of what we are doing in London as well, which is moving up to the next level. We’ve now got enough to show off what it is we do.’
Inside the new Tom Dixon showroom in Soho New York
He adds, ‘Up until now we’ve mostly been wholesale so this is about a direct connection with customers, whether they are professionals or walk in off the street. I try to make as little distinction as possible. I want to have things available and some action, some activity.’
Taking inspiration from its London relocation to a headquarters in Kings Cross, Tom Dixon’s New York outpost is conceived as a malleable platform. It will host lectures, collection launches, perhaps even a discotheque sometime soon. (‘Why not? That’s my origin after all,’ Dixon demurs.)
This week, the space will present the studio’s newest explorations, including a new range of bathroom lighting, as well as a fresh colour direction for the firm. In a move away from its popular brass and copper tones, the new collection is anchored by stainless steel, glossy black and electric blue to give its signature silhouettes an even stronger futuristic feel.
The showroom will also host a pop-up version of Dixon’s popular ‘Flash Factory’ installation, which was conceived to showcase the manufacturing process behind his flat-packed ‘Etch’ light. Visitors can come watch how a special limited edition version of the light is assembled, which they can then tote home.
Downstairs, cosy environs serve as an ideal area for architects, interior designers and wholesale clients to discuss, debate and make decisions. ‘Soho is a better backdrop for everything to breathe,’ concludes Dixon.’
See more from New York Design Week here
INFORMATION
For more information, visit Tom Dixon’s website
ADDRESS
25 Greene Street
New York
NY 10013
-
Lighting designer Andi Watson on creating Mitski’s sculptural stage for 'The Land'In Mitski’s live show and new concert film, a single beam of light becomes her dance partner. Lighting designer Andi Watson discusses turning shadow, movement and restraint into the architecture of feeling
-
Making mirrors with A Vibe Called Tech, the collective democratising designLast week, Wallpaper* Paris Editor Amy Serafin spent a day with a group of creatives led by Julie Richoz, making mirrors: here's what went down (and how to make your own)
-
A postcard from We Design Beirut: 'We’re learning how to break barriers and create dialogue'The second edition of We Design Beirut celebrated design, architecture, heritage and creativity
-
With a secret members’ club, this Washington, DC barbershop is a ‘theatre of self-care’At Manifest 002, come for a haircut; stay for the boldly hued social spaces designed by INC Architecture & Design
-
Step inside a ‘dream desert sanctuary’ tucked into Moab's rust-red landscapeSusannah Holmberg designed this home to harmonise with the extreme climate and dramatic surroundings of Utah’s Moab desert. 'The landscape is everything'
-
Nicole Hollis launches a collection of home objects ‘rooted in mindfulness’The American interior designer worked with artists, makers and artisans to create objects for the home, emphasising materiality and visual simplicity
-
USM furniture turns shelter in a New York exhibition‘The Room You Carry’ by interior design studio Loveisenough examines the space between order and wilderness, indoors and outdoors
-
This Brooklyn townhouse renovation nails ‘classic’ without clichéInterior design firm White Arrow transformed a Boerum Hill home into a space that feels historic, contemporary, and just unexpected enough to keep things interesting
-
This designer’s Montecito home – once a modest wood cabin – has been transformed into a charming sanctuaryOriginally built by architect Lutah Maria Riggs, this compact family home has been reimagined by another influential female designer – Tamara Honey of House of Honey – who has imbued the space with her signature touch
-
These sculptural mirrors embody the relaxed spirit of the MedPhotographed in a Mallorcan residence designed by local studio Munarq, these new sculptural mirrors by New York furniture company Ready To Hang are inspired by the sea
-
The owner of this restored Spanish Colonial home turned it into a gallery – with no social media allowedCasa Francis in LA is a private residence, but recently opened its doors to one member of the public at a time for an exhibition centred around domesticity
