Why Tom Dixon has a fresh perspective on New York
Tom Dixon skipped Milan’s Salone del Mobile hubbub this year for good reason – the veteran designer and entrepreneur is concurrently throwing the doors open to his new showroom spaces in both New York and London this week, and unveiling his studio’s newest creations to boot
In New York, the studio now calls a generous 6,700 sq ft space in Soho home. Spread out over two floors on Greene Street, in an area known for its furniture stores, the high-ceilinged retail space has been carved into distinctive areas dedicated to fragrance, accessories, lighting and furniture to truly showcase how much the collections have grown.
‘It feels almost a bit too grown-up,’ says Dixon. ‘But it’s also part of what we are doing in London as well, which is moving up to the next level. We’ve now got enough to show off what it is we do.’
Inside the new Tom Dixon showroom in Soho New york
He adds, ‘Up until now we’ve mostly been wholesale so this is about a direct connection with customers, whether they are professionals or walk in off the street. I try to make as little distinction as possible. I want to have things available and some action, some activity.’
Taking inspiration from its London relocation to a headquarters in Kings Cross, Tom Dixon’s New York outpost is conceived as a malleable platform. It will host lectures, collection launches, perhaps even a discotheque sometime soon. (‘Why not? That’s my origin after all,’ Dixon demurs.)
This week, the space will present the studio’s newest explorations, including a new range of bathroom lighting, as well as a fresh colour direction for the firm. In a move away from its popular brass and copper tones, the new collection is anchored by stainless steel, glossy black and electric blue to give its signature silhouettes an even stronger futuristic feel.
The showroom will also host a pop-up version of Dixon’s popular ‘Flash Factory’ installation, which was conceived to showcase the manufacturing process behind his flat-packed ‘Etch’ light. Visitors can come watch how a special limited edition version of the light is assembled, which they can then tote home.
Downstairs, cosy environs serve as an ideal area for architects, interior designers and wholesale clients to discuss, debate and make decisions. ‘Soho is a better backdrop for everything to breathe,’ concludes Dixon.’