Why Tom Dixon has a fresh perspective on New York

Tom Dixon skipped Milan’s Salone del Mobile hubbub this year for good reason – the veteran designer and entrepreneur is concurrently throwing the doors open to his new showroom spaces in both New York and London this week, and unveiling his studio’s newest creations to boot
In New York, the studio now calls a generous 6,700 sq ft space in Soho home. Spread out over two floors on Greene Street, in an area known for its furniture stores, the high-ceilinged retail space has been carved into distinctive areas dedicated to fragrance, accessories, lighting and furniture to truly showcase how much the collections have grown.
‘It feels almost a bit too grown-up,’ says Dixon. ‘But it’s also part of what we are doing in London as well, which is moving up to the next level. We’ve now got enough to show off what it is we do.’
Inside the new Tom Dixon showroom in Soho New York
He adds, ‘Up until now we’ve mostly been wholesale so this is about a direct connection with customers, whether they are professionals or walk in off the street. I try to make as little distinction as possible. I want to have things available and some action, some activity.’
Taking inspiration from its London relocation to a headquarters in Kings Cross, Tom Dixon’s New York outpost is conceived as a malleable platform. It will host lectures, collection launches, perhaps even a discotheque sometime soon. (‘Why not? That’s my origin after all,’ Dixon demurs.)
This week, the space will present the studio’s newest explorations, including a new range of bathroom lighting, as well as a fresh colour direction for the firm. In a move away from its popular brass and copper tones, the new collection is anchored by stainless steel, glossy black and electric blue to give its signature silhouettes an even stronger futuristic feel.
The showroom will also host a pop-up version of Dixon’s popular ‘Flash Factory’ installation, which was conceived to showcase the manufacturing process behind his flat-packed ‘Etch’ light. Visitors can come watch how a special limited edition version of the light is assembled, which they can then tote home.
Downstairs, cosy environs serve as an ideal area for architects, interior designers and wholesale clients to discuss, debate and make decisions. ‘Soho is a better backdrop for everything to breathe,’ concludes Dixon.’
See more from New York Design Week here
INFORMATION
For more information, visit Tom Dixon’s website
ADDRESS
25 Greene Street
New York
NY 10013
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Pei-Ru Keh is the US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru has held various titles at Wallpaper* since she joined in 2007. She currently reports on design, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru has taken a key role in championing diversity and representation within Wallpaper's content pillars and actively seeks out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
-
Yonder Escalante reinvents glamping in the Utah Desert
Yonder Escalante is the ultimate eight-hectare hospitality experience, leaving no stone (or cactus) unturned
By Adrian Madlener Published
-
Extreme Cashmere’s Los Angeles takeover is a lesson in how to host in style
Amsterdam-based label Extreme Cashmere invites Wallpaper* behind the scenes of its Los Angeles pop-up, featuring an ephemeral restaurant inspired by the team’s beloved dinner parties
By Jack Moss Published
-
Triennale Milano 2025 exhibition will explore global inequalities
The 24th International Exhibition of Triennale Milano, set to launch on 17 May 2025, will follow the theme of ‘Inequalities. How to mend the fractures of humanity’
By Rosa Bertoli Published
-
Brooklyn furniture studio Stillmade unveils its first collaborative design series
Stillmade brings to life the designs of four New Yorkers – Pat Kim, Danny Kaplan, Michele Quan and Mignogna Studio
By Pei-Ru Keh Published
-
Blue Green Works's lighting champions a new aesthetic in American design
Manhattan-based design studio Blue Green Works fuses sensuality and masculinity to create mellow, mood-enhancing lighting with visual impact
By Pei-Ru Keh Published
-
Blue Green Works introduces alluring new lighting collection
Inspired by iconography, American design studio Blue Green Works introduces five new lighting ranges
By Rosa Bertoli Published
-
First look inside Centurion New York by Yabu Pushelberg
Centurion New York is an expansive new space for American Express’ ‘black card’ members. Its interior designers Yabu Pushelberg give us a tour
By Tilly Macalister-Smith Published
-
Peek inside London’s One Park Drive penthouses by Herzog & de Meuron
Herzog & de Meuron unveil bespoke penthouses at One Park Drive tower in Canary Wharf with furnishings and styling by Tom Dixon’s Design Research Studio
By Martha Elliott Last updated
-
Exclusive peek at artfully curated home in Jean Nouvel’s 53 West 53
RR Interiors' latest furnishing project – 61A at 53 West 53 – highlights art, architecture and city views inside Jean Nouvel's monumental New York skyscraper in Midtown Manhattan
By Martha Elliott Last updated
-
Sculptural ceramic lamps from Brooklyn’s In Common With and Danny Kaplan
‘Terra’, a new collection of ceramic lamps featuring tactile glazes, puts Brooklyn studio In Common With and ceramicist Danny Kaplan in the spotlight
By Pei-Ru Keh Last updated
-
Sight Unseen launches furniture line with Bestcase
Editorial platform Sight Unseen worked with sheet metal specialist Bestcase to launch a collection of 1970s-inspired furniture in collaboration with Home Studios, Studio Anansi and Thévoz-Choquet
By Pei-Ru Keh Last updated