Italian paper maestro Fedrigoni has turned the humble swatch book into a work of art - thanks to the help of London-based design agency SEA. Based on French chemist Chevreul’s theory of simultaneous colour contrast, its pages are shot through with a 'bullseye' of concentric circles, cannily showcasing the vivid hues in the Sirio range.
With weights ranging from 80-700 g/m, the paper stocks can be used for everything from eye-popping shopping bags to corporate stationary and business cards. In this digital age, Fedrigoni is clever to emphasise the tactility and colour appeal of the physical page.
Based on French chemist Chevreul’s theory of simultaneous colour contrast, its pages are shot through with a 'bullseye' of concentric circles
The paper weights range from 80-700 g/m
In this digital era, the book emphasises the tactility and colour appeal of the physical page
The 'denim' paper stock