Kohler and Samuel Ross announce collaboration

Kohler and Samuel Ross' design studio SR_A announce a collaboration set to be unveiled at Design Miami 2023, focusing on innovation in water experiences

Kohler Samuel Ross in Wisconsin
(Image credit: Courtesy of Kohler)

Kohler has announced a new creative partnership with British artist and designer Samuel Ross and his industrial design studio, SR_A. Developed over the next few years, the collaboration will begin as Kohler celebrates its 150th anniversary, and will first be debuted during Design Miami 2023, with more presentations and experiences set to be unveiled throughout 2024. 

The Wisconsin-based bathroom specialist is no stranger to creative collaboration, having always created special editions with artists and designers alongside its cutting-edge products. Most recently, the brand collaborated with Daniel Arsham on a 3D printed ceramic sink.

Kohler Samuel Ross

(Image credit: Courtesy of Kohler)

'Everyday objects can be works of art and provide delightful interactions,' says David Kohler, Chair and CEO of Kohler Co. 'This concept has always been essential in the way we innovate and design products and experiences, and it will be further elevated in our creative partnership with SR_A.'

The collaboration, Kohler continues, 'will embrace the hallmarks of Samuel Ross’ artistic approach, often avant-garde and thought-provoking.' 

A pupil of the late Virgil Abloh, Ross started streetwear brand A-Cold-Wall* in 2015, and was the recipient of the Hublot Design Prize in 2019. He launched his studio, SR_A (Samuel Ross & Associates) the same year, and presented a full collection of furniture in 2021, with gallery Friedman Benda during Design Miami.

'Our collaboration celebrates Kohler’s 150-year legacy of bold moments, expert craftsmanship and pioneering innovation. What lies ahead is an elevated form of self-expression for the home,' continues Kohler. 

The collaboration, Ross explains, will be based on 'developing a new language for water solutions. We believe expression, and optimism can be communicated through radical engineering, and rechallenging expectations society may have towards familiarised objects. Our intention is to democratise access to design in its purest format, using water as a vessel to transport this idea, whilst openly exploring and questioning, in a search for what’s next.'


Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.