Augustinus Bader on ‘clean, science-based and sustainable skincare’
Acclaimed stem cell and biomedical scientist Augustinus Bader offers exclusive insight into his latest launches and the future of skincare
When we spoke to Augustinus Bader last year, he was on the cusp of launching his first range of products since the debut of The Cream, a revolutionary offering that had skyrocketed him to skincare stardom.
The Augustinus Bader line now includes everything from cleansing gels and balms to face oils, body creams and, as of next month, an eye cream and serum.
The background
The quick addition of so many products to the Augustinus Bader line might seem surprising to those who have been following the brand since its beginning in 2018. After all, when Professor Bader, a stem cell and biomedical scientist at Leipzig University, launched his first, and still most iconic, product – The Cream – it was as a cosmetic, over-the-counter version of his medical-grade cream formulation for severe burn victims.
The end goal was to use The Cream as a way to make enough profit to get its medical counterpart backed by a pharmaceutical company, and it is still the primary aim of the company. In fact, it is part of the reason the brand is expanding its product range so quickly. As a legion of devoted fans demands ever more products for their skincare repertoire, so the chance of getting the original burn cream into hospitals increases.
From a consumer perspective, this larger range of products offers, in Bader’s words, ‘different texture and targeted application properties’, all while offering the transformative power of TFC8 technology, the brand’s patented formulation for skin repair.
As Bader tells us from his HQ in Leipzig, ‘eye cream and serum have consistently been our most customer-requested products, so [they were] natural to develop’.
The new launches
‘The Eye Cream is an all-in-one innovation that dramatically diminishes the visible signs of ageing, damage, and stress – for renewal of the delicate eye area. It improves the appearance of under-eye circles, puffiness, dark shadows, fine lines, and wrinkles, while boosting firmness and hydration,’ says Bader.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
The Serum, on the other hand, is intended to act like a booster to the other products in the brand’s catalogue, like The Cream and The Face Oil. According to Bader, The Serum is ‘formulated with ingredients that are clean, super-hydrators and nature's most effective problem-solvers. This breakthrough serum resolves skin’s most persistent challenges – from dehydration, stress, and the signs of ageing and environmental damage to the appearance of imperfections and loss of elasticity.’
A move towards sustainability
The launch will also see the debut of the brand’s new, more eco-friendly packaging. Made from ceramic and glass, the new vessels are designed to be refilled with fresh Augustinus Bader products when empty, or repurposed as vases for flowers, or containers for make-up brushes, pens, and other everyday items.
‘Skin reveals our health,’ says Bader. ‘Not just individual health, but also the wellbeing of our environment, Earth. To protect our health, we need clean air, pure water and a non-toxic environment, as well as the responsible use of biodesign to preserve precious resources while optimising efficacy.’
The move towards more sustainable production practices is necessary for any modern skincare brand these days, and will only become more important. ‘I think looking after our health, including our skin's health, will become more of a priority,’ says Bader about skincare post-2020. ‘Wellbeing, well-ageing, understanding epigenetics and how our lifestyle relates to our wellbeing is a growing trend. Clean, science-based and sustainable skincare is fast becoming the most appreciated in the market.’
INFORMATION
augustinusbader.com
Mary Cleary is a writer based in London and New York. Previously beauty & grooming editor at Wallpaper*, she is now a contributing editor, alongside writing for various publications on all aspects of culture.
-
Remembering Christopher Charles Benninger (1942-2024)
Architect Christopher Charles Benninger has died in Pune, India, at the age of 82; we honour and reflect on his passing
By Aastha D Published
-
Chanel shows its sporting colours with a bold high jewellery collection
Chanel's high jewellery collection is inspired by its founder’s athletic aesthetic
By Hannah Silver Published
-
Sarah Solis’ first furniture collection is an homage to art deco
‘Is it weird to call furniture sexy?’ Los Angeles-based designer Sarah Solis discusses her debut furniture line and new brand and store, Galerie Solis
By Dan Howarth Published
-
Haider Ackermann and Augustinus Bader debut limited-edition The Cream
Haider Ackermann and Augustinus Bader unite to create a new container for Bader’s cult beauty product, The Cream
By Mary Cleary Published
-
Augustinus Bader on his revolutionary approach to skincare
The mind behind the most coveted products in beauty discusses the science behind the brand
By Mary Cleary Published