OWIU puts craft and wellbeing at the forefront if its California practice

OWIU (an abbreviation for ‘only way is up’) was founded by Joel Wong and Amanda Gunwan in 2018. Since its inception, the boutique firm (which started with its two founders as its only employees and now has a staff of 15) puts craftsmanship and wellbeing at the core of its approach, encompassing a construction arm within its business to celebrate the process of making as a central element in design and architecture. 

OWIU: projects and narratives

This focus on quality, texture and meaning extends to the type of work the pair choses to embark on. ‘We like projects that are on sites with rich history. In the same way, we love clients whose brands and identities have strong narratives and convictions behind them. Having a rich narrative really fuels the design,’ say Wong and Gunwan. 

A key example of this is one of their ongoing projects, the renovation of a Ray Kappe-designed home. ‘When we started this project, we really wanted to take the time to study the existing DNA of this house and learn about how Kappe designed it,’ the team explains. ‘Why he chose to make certain design decisions and the intention behind the existing structure. We then worked to add in our footprint, with the intention to improve [the property’s] current state while rendering it still relevant to present times.’

OWIU’s sensibility, centred on craft and materiality, can be applied to the smaller scale too, as the studio recently launched OWIU Goods, a line of ceramics, made by its own team in Los Angeles. The idea was born during the pandemic, when the founders gifted their employees a pottery studio membership as a way to bolster morale and support mental health. 

‘The team enjoyed producing so much that in late 2022 we formally launched a shop carrying the pieces,’ say Wong and Gunawan. ‘It was very organic and unplanned but also surreal that we have graduated from that studio membership and now have a facility of our own and a team of potters.'

'We are still extremely involved and still very much make a lot of the pieces. Having a product line as well as an architecture firm has enabled us to learn how to shift from a micro lens to a macro lens.’ A line of furniture is now also in the works. 

This piece is part of our January issue's profile series of emerging California studios in the architecture and spatial realm. The January 2024 issue of Wallpaper* is available in print, on the Wallpaper* app on Apple iOS, and to subscribers of Apple News +. Subscribe to Wallpaper* today

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