Fashion
JWP Epicenter project by Prada
Fashion
Taking the well-known saying 'been there, done that, got the t-shirt' to a whole new level, Prada today unveiled the JWP Epicenter project, a new collection of souvenir t-shirts with the floor plans and frontages of the brand's seminal flagship stores printed on them.
See more of the JWP Epicenter project by Prada
The Jersey White Prada Obvious Classic t-shirts (understandably abbreviated to JWP for the project) come in different 'Prada' shades for the different stores: white for Tokyo, LA and Montenapoleone Donna; red for NYC; sky blue for Montenapoleone Uomo; light green for London and black or white for Galleria.
No strangers ourselves to floorplans as prints - for our 2009 awards shoot with judge Stefano Pilati we projected the floorplan of the Best Restaurant winner onto his t-shirt - we approve very much of Prada's take on the trend. It's an infinitely cleverer souvenir to come away with than just a logo.
This of course was Prada's intention - to create reminders of a particular place in a particular city. And given their chosen stores are landmarks, both in retail and architectural terms, it only seems natural that fans might want a lasting reminder of the destination itself. Devotees will now be able to say 'been there, done that, got the floorplan'.
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All of the t-shirts are available at all of the stores featured, selling for £135 or €160.
- Website
- http://www.prada.com
