Wallpaper* Design Awards: this Balenciaga cassette player set our pulses racing

The invitation for Pierpaolo Piccioli’s debut runway show as creative director of Balenciaga was a cassette player that played a recording of a beating heart. It was our favourite invite of the year

Balenciaga SS26 show invitation
The Balenciaga S/S 2026 show invitation was a tape player with a recording of a heartbeat. We gave it ‘Best Heartwarmer’ at the Wallpaper* Design Awards, as revealed in the February 2026 issue of Wallpaper*
(Image credit: Photography by Neil Godwin, art direction by Cindy Parthonnaud)

In fashion, 2025 was undoubtedly the year of the debut: over the course of the year, more than 15 designers showed their first collections for the industry’s major houses – including Jonathan Anderson at Dior and Matthieu Blazy at Chanel – marking the start of a definitive new era in style.

For his own debut show at Balenciaga in October in Paris, former Valentino creative director Pierpaolo Piccioli delivered the year’s most intriguing invitation: a portable tape player and a pair of wired headphones, which, when played, reverberated with the sound of a beating heart.

Wallpaper* Design Awards: Balenciaga’s cassette-player invite is our ‘Best Heartwarmer’

Balenciaga S/S 2026 runway show

A look from Pierpaolo Piccioli’s S/S 2026 show for Balenciaga, which marked his debut collection for the house

(Image credit: Courtesy of Balenciaga)

The effect was two-fold. On the one hand, it captured the anticipation and pressure such high-profile debuts involve, on the other, it was a symbol of Piccioli’s always heartfelt approach to design – one defined by a generosity of fabric, a bold use of colour and a veneration of handcraft.

‘The heartbeat is the rhythm we share, the pulse that reminds us we are human,’ he wrote in a letter released just before the S/S 2026 show. ‘For every heartbeat there is a name, a moment, a gesture. This collection comes from that place of love and connection. It is as much mine as it is of those who lived it with me – in every way. Perhaps with a different pulse, but always with the same soul.’

READ: Pierpaolo Piccioli makes Balenciaga debut ‘from a place of love and connection’

Discover all the Wallpaper* Design Awards 2026 winners in the February issue of Wallpaper*, available in print on newsstands, on the Wallpaper* app on Apple iOS, and to subscribers of Apple News + from 8 January 2025. Subscribe to Wallpaper* today

Fashion & Beauty Features Director

Jack Moss is the Fashion & Beauty Features Director at Wallpaper*, having joined the team in 2022 as Fashion Features Editor. Previously the digital features editor at AnOther and digital editor at 10 Magazine, he has also contributed to numerous international publications and featured in ‘Dazed: 32 Years Confused: The Covers’, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.