In Geneva, the doors have opened to the year's biggest watch event, Watches and Wonders 2024. With 54 brands revealing their watch releases for the year ahead, there's plenty to see. Keep an eye on the most exciting news here, in our frequently updated guide.
Independent watch brands
Beyond the headlines, there's lots to see with the smaller watch brands at Watches & Wonders 2024. With over 150 brands exhibiting outside the event’s Palexpo showcase, there’s a wealth of creativity on offer in a bewildering array of styles and at prices ranging from the hundreds to the hundreds of thousands.
Watch bracelets of the future
A team of engineers, start-ups and schools are celebrating innovation and new technologies as part of the new LAB area at Watches and Wonders, offering an immersive and temptingly tactile experience to all. Particularly intriguing is the ‘ECAL’ area (The École Cantonale d'Art de Lausanne), where 15 students will present their designs for the watch bracelets of the future.
Vacheron Constantin
Are fragranced watches the future? Vacheron Constantin has partnered with fashion designer Yiqing Yin on fragranced concept watch ‘Égérie – The Pleats of Time’, giving us a sweet-smelling hint at what is to come.
SpaceOne
SpaceOne have been working with the car designer Olivier Gamiette, and their Tellurium watch is a sun, earth and moon model in a pleasingly spacey design. The brainchild of 38-year-old watch entrepreneur Guillaume Laidet, the design was conceived with French independent watchmaker Thèo Auffret alongside Olivier Gamiette.
Rolex
One of the most anticipated launches, this year Rolex combines technical details with historical designs for elegant new collections from the Oyster Perpetual GMT‑Master II, to the Perpetual 1908 and Oyster Perpetual Sky-Dweller.
Read more about the new Rolex launches
Hermès
The geometrical Hermès Cut watches marry a round silhouette with the simple perfection of the circle. Watches are clean, simple and joyful - we particularly love the celebration of textures and colours, from the satin-brushed and polished case to the luminescent Arabic numerals and rubber straps in rainbow hues.
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The diverse world of Belgian embassy design – 'style and class without exaggeration''Building for Belgium: Belgian Embassies in a Globalising World' offers a deep dive into the architecture representing the country across the globe – bringing context to diplomatic architecture
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Pull up a bespoke pew at Milan’s new luxury perfumery Satinine, an homage to the city’s entrywaysDesigner Mara Bragagnolo fuses art deco details to bring storied Milanese fragrance brand Satinine into the 21st century
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Supersedia’s chairs combine sculptural forms with emotional expressionsItalian design studio Supersedia, founded by Markus Töll, creates furniture where ‘every detail is shaped individually'
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Tudor hones in on the details in 2025’s new watch releasesTudor rethinks classic watches with carefully considered detailing – shop this year’s new faces
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Are ‘jump hour’ watches the most enjoyable trend to come out of Watches and Wonders?Watches and Wonders 2025 saw new jump hour watches from Bremont, Cartier, Gerald Charles, Hautlence, Svend Andersen and others
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Piaget’s new Sixtie watches recall a glamorous history at Watches and Wonders 2025Piaget draws on historical codes with the trapeze-shaped Sixtie watch collection, revealed at Watches and Wonders 2025
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Cartier dials up the glamour at Watches and Wonders 2025Cartier revamps much-loved watch collections, from Privé and Panthère to Tank and Tressage, upping the sparkle at the watch fair in Geneva
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Patek Philippe brings 15 new timepieces to Watches and Wonders 2025The Swiss manufacturer showcases its intricate complications and elegant designs at the annual trade show with a suite of new models
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Watches & Wonders 2025: preview Richemont’s latest innovations, on show at the Geneva watch fairDiscover eight enticing timepieces from the luxury group, showcased this week at the Geneva fair
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Every new Rolex watch unveiled at Watches and Wonders 2025Our editors are on the ground at the biggest trade show in the horological calendar, where key industry players take the stage. Here, we spotlight Rolex as it reveals its new wave of watches
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Tag Heuer celebrates its racing credentials at this year's Watches and WondersTag Heuer nods to its partnership with Grand Prix de Monaco with this year's sporty new watches
