New Dior Chiffre Rouge watches unveiled

Male models wear Dior Chiffre Rouge watches

(Image credit: Thue Nørgaard)

The Dior Chiffre Rouge watch collection’s sleek, dark silhouettes are revisited by the house with eight new models, set to be released throughout 2024.

Black Dior Chiffre Rouge watch with red seconds hand and details

First unveiled in 2004, the Dior Chiffre Rouge line embodied a minimalist, monochromatic mood, one which still prevails in the matte black body and understated graphics of today’s models. As well as receiving a sharp technical upgrade, offbeat details – an asymmetric case, with one side more gently tapered, and playful streaks of colour – bring a modernity to the dark watch design.

Black Dior Chiffre Rouge watch with red seconds hand and details and studded case

The eight new watches experiment with a range of finishes, from the clean ultra matte black to a diamond-studded case, with limited-edition pieces equipped with a tourbillon, all dotted with glimmers of the familiar red. As you would expect from Dior, there is an intertwining throughout of Monsieur Dior’s personal likes, such as the highlighting of his favourite number, eight, on the date display.

Five Dior watch models will be available in boutiques from February 2024, one from July 2024, and the last two from October 2024

dior.com

Dior Chiffre Rouge watch in black with red details

Hannah Silver is the Art, Culture, Watches & Jewellery Editor of Wallpaper*. Since joining in 2019, she has overseen offbeat art trends and conducted in-depth profiles, as well as writing and commissioning extensively across the worlds of culture and luxury. She enjoys travelling, visiting artists' studios and viewing exhibitions around the world, and has interviewed artists and designers including Maggi Hambling, William Kentridge, Jonathan Anderson, Chantal Joffe, Lubaina Himid, Tilda Swinton and Mickalene Thomas.