The newly renovated Chaumet boutique on London’s Bond Street unites British and Parisian design codes in a nod to both quintessential English architecture and the history of the maison. LVMH architect Patricia Grosdemange was at the helm for the refurbishment of the boutique, which brings symbolic decorative elements to the calm space.
‘This London townhouse is an exceptional address, and offers the unique opportunity to the maison to express both its history and modernity,’ says Grosdemange, artistic director of architecture and design at LVMH. ‘We worked with the best craftspeople to create the embroidery; the plaster work and the concrete [using] real plant prints; and the bluish lacquers with marks of gold leaf.’
Chaumet boutique on London’s Bond Street
Design details encompass Chaumet’s history, with the decorative elements of ears of wheat and straw marquetry paying tribute to the house’s history, which is also reflected in the high and fine jewellery collections.
Touches of gold and Chaumet blue punctuate the archetypal Englishness of the space. ‘This Victorian townhouse is the opportunity to express the strong links between two cultures,’ says Grosdemange. ‘Elegance and sophistication are at the centre of our design choices, and in this decision there are a lot of obvious links between Chaumet and British culture – the intimate atmosphere, common sensitivity for nature and beautiful gardens, emphasis on craft. The Victorian style blended with a Parisian elegance makes for a very modern result.’
The space is an understated foil for the high jewellery, permanent collections and tiaras within, making it an elegant addition to Chaumet’s retail presence across Europe. It follows the reopening of its space in London’s Harrods, and last year’s renovation of the brand’s hôtel particulier at 12 Vendôme in Paris.
Ultimately, the boutique stays faithful to strong Chaumet codes: ‘We wanted to put forward the narrative universe of the house, especially nature, light and shine,’ explains Grosdemange. ‘The celestial theme, dear to Chaumet, evokes radiation and elevation and honours the most prestigious British address.’
INFORMATION
-
Here’s what to order (and admire) at Carbone LondonNew York’s favourite, and buzziest, Italian restaurant arrives in the British capital, marking the brand’s first expansion into Europe
-
Griffin Frazen on conceiving the cinematic runway sets for New York label Khaite: ‘If people feel moved we’ve succeeded’The architectural designer – who helped conceive the sets for ‘The Brutalist’ – collaborates with his wife Catherine Holstein on the scenography for her Khaite runway shows, the latest of which took place in NYFW this past weekend
-
How to travel meaningfully in an increasingly generic worldLauren Ho explores the need for resonance, not reach, in the way we choose to make journeys of discovery
-
Art takes London: Tiffany & Co, Damien Hirst and artists take over Selfridges' windowsFour British contemporary artists celebrate Tiffany & Co's pioneering history with a series of storied window displays
-
All smiles: How a grillz jewellery making class in London became an international hitWhat started as a passion project quickly exploded in popularity. We get the story behind the grillz-making workshop at Cockpit London
-
Emerging jewellery designers to get to knowThese independent, new and emerging jewellery designers and brands from New York to Paris are firmly on our radar
-
Playing it cool: pearls are having a momentWe've been deep-diving into boutiques around the world to find the very best calcium carbonate in minute crystalline form. It seems jewellers have been busy rethinking pearls, with contemporary (and often affordable) results
-
Eternity rings for the modern coupleEternity rings, whether sleekly minimalist or sprinkled in diamonds, can be a chic and contemporary love token
-
CryptoPunks come to life on Tiffany & Co pendantsTiffany & Co has partnered with blockchain infrastructure company Chain to create custom pendants and NFTiffs
-
Order of the day: Pomellato’s high jewellery takes us from dawn to duskPomellato’s new high jewellery collection, La Gioia, tells the story of a day in precious stones
-
Anklets welded onto the body make romantic and enduring jewellery tokensAtelier VM’s ‘L’Essenziale’ jewellery collection now includes slender gold anklets
