First launched in 2001, the ‘Mood’ collection has seen a host of internationally renowned designers take the reins over the years, including American designer John Hutton, Carlo Colombo and architect Roberto Lazzeroni. Last year, Italian furniture designer Stefano Gaggero was appointed to co-ordinate the overall style of the collection, in terms of fabrics, colours, finishes and combinations, working closely with Lazzeroni (who celebrates ten years of collaboration with the company this year).
‘Mood’ is known for inhabiting a unique area of design – somewhere between deco and retro, where the allure of the past is reinterpreted in a contemporary context, helping to make the overall atmosphere feel entirely ‘now’. Gaggero and Lazzeroni kept this classic Flexform philosophy firmly in mind for the new range, drawing from the brand’s extensive design archives and Lazzeroni’s decade of Flexform experience. The new collection features everything we’ve come to expect from the masters of muted design: refined fabrics, discreet colour tones, and, of course, not a straight line in sight.
Particular highlights include the ‘Icaro’ bookshelf, featuring a slim wooden structure that artfully frames anything placed on it. The ‘Dragonfly’ chaise longues are satisfyingly compact, with comforting arms that curve neatly around a solid ashwood base, stained in your choice of brown, wenge or ebony. And the sinuous, sculptural legs of the ‘Arthur’ table, rendered in burnished bronze or black chrome, help to make it one of the more dramatic statement designs in the collection.
Gaggero also oversaw the collection’s advertising campaign, including the beautifully appointed catalogue, which is more stylish lookbook than traditional catalogue – it’s a treasure trove of inspiration. Likewise, the new photographic campaign oozes sophistication. A visual narrative speaks of reassuring places, reflecting a cocoon of intimacy – where an almost invisible human presence is hinted at by the briefest glimpse of an open book.
Importantly for a collection that will furnish public as well as private spaces, each ‘Mood’ piece works in perfect sync with the next, creating an ecosystem of objects; a coherent design journey that has the potential to adorn a single room or an entire building. Responding to an increasing demand for classically elegant furniture, this year’s ‘Mood’ can transform any space into an intimate place of reflection and relaxation.