Dom Pérignon and Lenny Kravitz bring to life the special ritual of sharing champagne
A sparkling collaboration between the heritage champagne house and the visionary creative celebrates connection and shared moments, through the intimate experience of champagne tasting
Throughout its history, Dom Pérignon has continued to evolve its own story by partnering with pioneering personalities. Lenny Kravitz brings his instinctive vision to the heritage champagne house, with his holistic approach to the ritual of sharing champagne, from the bottle to the box and more.
Revered for his musical talents, Lenny Kravitz’s passion for creativity has evolved into disciplines including photography to film, and interiors to design, through his established studio, Kravitz Design.
Designed by Lenny Kravitz, the box for the Vintage 2008 magnum transforms into a candelabra, creating an intimate atmosphere anywhere
The creative polymath has a sixth sense for creating spaces and environments that bring together family and friends, and inspire new ways of experiencing the world, by fusing contemporary aesthetics with heritage buildings and often nature.
His approach struck a chord with the champagne house that has long celebrated shared experience and ritual as part of its history. Now, this affinity between the two innovative creatives comes to life in a trio of new releases, designed by Kravitz for the revered champagne house. The three limited editions—a pair of new bottle labels for Dom Pérignon’s Vintage 2008 and Rosé Vintage 2006; a Candelabra Box housing its Vintage 2008 magnum and a minimalist new Champagne Table—exemplify the power of cross-disciplinary design. Working alone and in tandem, this trio seeks to heighten our value of the champagne drinking ritual, through the synergy of sight, touch and taste.
The iconic shield crests decorating Kravitz’s limited edition Vintage 2008 and Rosé Vintage 2006 bottles celebrate the artisanal craft of goldsmiths. Metal has been hand-hammered into the surface of the shields, producing a lustrous patina unique to each individual bottle.
Meanwhile, the mantra ‘light is creation’ guided the design of the aura-inducing Candelabra Box. Acting as a visual prelude to the contents within, the modern, subtly Brutalist piece transforms into a candelabra that holds a single candle to create an intimate atmosphere. Recalling nature’s powerful inspiration, the piece is housed in a snakeskin-inspired, velvet-lined case with grapevines wrapping around the bottle’s label.
The centrepiece Champagne Table manifests Kravitz’s concept for sharing champagne tasting. Its black lacquer-finished body with brushed brass trim provides a space to revel in the candelabra's warm glow, and to experience the premium label together.
With collaboration at the core of this creative partnership, it’s only fitting that the end result is an experience best shared in good company – one that may act as the staging point for future collective enterprises. When, then, should we toast? For Kravitz, there is no need to wait: ‘You do not need an occasion. Life is the occasion.’