In a continuation of its global rollout, Soho House has returned to Los Angeles with its third outpost, this time targeting the Eastside creative community.
Setting up inside a 1916 warehouse building on Sante Fe Avenue, the House, with its sprawl of facilities, is the group’s largest property in North America, with a series of lounge, dining and meeting spaces – including two club floors – 48 lofty guestrooms, a sizeable gym, a courtyard café, and a rooftop pool, spread over seven floors.
As expected, the interiors follow the Soho House blueprint, but with distinct touches that nod to the building’s history, including art deco notes from the time of its construction and 1970s details taken from its former life as a recording space.
And so, original graffiti-emblazoned brick walls, exposed ceiling pipes and industrial pillars are softened with jewel-toned velvet sofas, potted indoor plants and shaggy rugs, while local artwork curated together with a series of downtown galleries can be seen on every floor. This includes a life-size mural by street artist Shepard Fairey, which takes centre stage on the building’s original loading dock door and a Paul Davies mural near the rooftop pool.
Here, lounge on Mooncloth hemp daybeds, illustrated by Ethan Lipsitz, against the L.A. skyline, or if you want to go incognito, stick to the sprawling outdoor Mediterranean garden restaurant on the groundloor – the property’s former loading dock – shaded by lush olive trees. Come nightfall, mingle with an eclectic crowd while sampling dishes like the creamy, butter chicken with chewy garlic naan bread from Mumbai House.
Some of the guestrooms come complete with a kitchenette, dining area, walk-in wardrobe and free-standing bathtub, while – in a first for Soho House – all offer an in-room shopping experience with a collection by Montreal retailer SSENSE and pieces from LA designer Rhude. §
