Barceló Torre de Madrid — Madrid, Spain

The iconic Torre de Madrid, designed by architect brothers Julián and José María Otamendi Machimbarrena, was thought to be the tallest concrete building in the world for a while and has cut an impressive figure against the cityscape since 1957.
It now has even more reason to be revered, with the addition of a Jaime Hayón-designed hotel, the Barceló Torre de Madrid. Locally born Hayón is known for his playful use of colour, and has kitted out the 256 rooms, the Lobby Bar and public spaces with art and design from his team, in pops of neon or softer avocado and forest green that work beautifully with of art deco style mirrors, orb lighting and marble.
You’ll spot plenty of Hayon’s chair designs for Fritz Hansen, as well as reinventions in gold piping of his clown-like ‘Game On’ artworks that adorned the walls of Galerie Kreo in 2015.
ADDRESS
Plaza de España 18
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Love, community, anti-gay laws: the queer African artists redefining visibility through portraits
In honour of Pride Month, Ugonnaora Owoh speaks to three artists on African queer legacies and their optimism in advocating for queer rights through art
-
A beauty lover’s tour of Tokyo: hair, nails, shopping and bathing
Part 2 of our Summer in Tokyo beauty series sees Lara Johnson-Wheeler seeking out the city’s best beauty spots
-
Wolves Lane Centre brings greenery, growing and grass roots together
Wolves Lane Centre, a new, green community hub in north London by Material Cultures and Studio Gil, brings to the fore natural materials and a spirit of togetherness
-
Wallpaper* checks in at The Palace Madrid: an old soul with new sparkle
Once a haunt for intellectuals and artists, Madrid’s grand dame navigates a new era of luxury following a four-year-long renovation by Lázaro Rosa-Violán Studio
-
Sun-soaked European destinations to visit in spring
Dreaming of Florentine palazzos and Greek islands now that the weather is starting to turn? Check into one of these beautiful European hotels and holiday homes
-
Esperit Roca is a restaurant of delicious brutalism and six-course desserts
In Girona, the Roca brothers dish up daring, sensory cuisine amid a 19th-century fortress reimagined by Andreu Carulla Studio
-
Must-visit cinemas with award-worthy design
There’s more magic to the movies at these design-led cinemas, from Busan Cinema Centre’s ‘flying’ roof to The Gem Cinema Jaipur’s art deco allure
-
‘I explored Benidorm with an open mind’: the famous Spanish seaside town is captured in a new photo book
From neon lights to pink sunburns, photographer Rob Ball turns his lens on Benidorm to see what remains of a ‘pan-European holiday utopia’
-
Wallpaper* checks in at Brach Madrid: a hotel of love and passion
Brach Madrid, part of Evok Collection, is a charming city-centre bolthole designed by Philippe Starck
-
2025 getaways: where Wallpaper* editors will be travelling to this year
From the Japanese art islands of Naoshima and Teshima to the Malaysian tropical paradise of Langkawi, here’s where Wallpaper* editors plan to travel to in 2025
-
The most whimsical hotel Christmas trees around the world
We round up the best hotel Christmas tree collaborations of the year, from an abstract take in Madrid to a heritage-rooted installation in Amsterdam