Barceló Torre de Madrid — Madrid, Spain

A hotel sitting area with a range of different size and color chairs, a round grey sofa with a striped human shaped art model on it, a bar, potted plants and artistic round pendant lights.
(Image credit: Francisco Nogueira)

The iconic Torre de Madrid, designed by architect brothers Julián and José María Otamendi Machimbarrena, was thought to be the tallest concrete building in the world for a while and has cut an impressive figure against the cityscape since 1957.

It now has even more reason to be revered, with the addition of a Jaime Hayón-designed hotel, the Barceló Torre de Madrid. Locally born Hayón is known for his playful use of colour, and has kitted out the 256 rooms, the Lobby Bar and public spaces with art and design from his team, in pops of neon or softer avocado and forest green that work beautifully with of art deco style mirrors, orb lighting and marble.

You’ll spot plenty of Hayon’s chair designs for Fritz Hansen, as well as reinventions in gold piping of his clown-like ‘Game On’ artworks that adorned the walls of Galerie Kreo in 2015. 

A sitting area with three chairs, a round table, a rectangular table, a yellow rug, an orange rug, a wall painting and a grey corner sofa next to a large window with white curtains.

(Image credit: Francisco Nogueira)

A sitting area with a white corner sofa, a round coffee table, a rectangular coffee table, an orange rug, a yellow rug and large windows with white curtains.

(Image credit: Francisco Nogueira)

A sitting area with pink walls, a yellow chair, an orange chair, a wall painting, floor lamps, an orange rug and large windows with white curtains.

(Image credit: Francisco Nogueira)

A sitting area with a variety of different chairs, round coffee tables, three pink rugs and artistic round pendant lights.

(Image credit: Francisco Nogueira)

Three gold hotel elevator doors, with white arched tiles around them on a grey high wall, a potted plant and a black door on the right of them.

(Image credit: Francisco Nogueira)

A hotel sitting area with, two burgundy chairs, a yellow chair, two round coffee tables, a shiny blue sofa, an orange rug and artistically shaped round pendant lights

(Image credit: Francisco Nogueira)

A hotel sitting area with, two burgundy chairs, a green chair, round coffee tables, a shiny blue sofa, a white corner sofa, an orange rug, wall mirrors and artistically shaped round pendant lights

(Image credit: Francisco Nogueira)

A hotel bar area with a light wooden bar, blue bar chairs, very high liquor cabinet, two burgundy chairs, a round coffee table, green wall and a wall painting.

(Image credit: Francisco Nogueira)

A hotel lobby with a white marble reception counter, a mirrored square pillar, arched wall mirrors, a potted plant and round pendant lights.

(Image credit: Francisco Nogueira)

A hotel sitting area with, a variety of different colour chairs, mirrors and a wooden counter with artistically shaped lights on.

(Image credit: Francisco Nogueira)

A hotel meeting area with four wooden tables with four chairs at each, wall paintings, a patterned ceiling and round pendant lights.

(Image credit: Francisco Nogueira)

A corridor with a very shiny floor, potted plants and two white tables next to large windows.

(Image credit: Francisco Nogueira)

A hotel bedroom with a bed, a black side table, a white desk, a pink chair and a large window with white curtains.

(Image credit: Francisco Nogueira)

ADDRESS

Plaza de España 18

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