Notting Hill’s Sister Jane Townhouse is a theatre of whimsy
Sella Concept devise an eccentric, multi-experiential home for fashion brand, Sister Jane

It stands to reason that a maximalist concept would be realised with a maximalist design and, indeed, Notting Hill’s Sister Jane Townhouse is anything but coy.
Part HQ for the eponymous fashion brand, part concept store and part neighbourhood eatery (in collaboration with Cha Cha), it is a complete lifestyle ecosystem – one with a singular, 70s-inspired narrative.
Sella Concept was drafted for the design of the project, the studio’s founders Tatjana von Stein and Gayle Noonan known for their postmodern viewpoint and, often, the introduction of witty, exuberant references.
At Sister Jane Townhouse, that air of playfulness is found in the abundance of shapes, in the gallant colour combinations and in the unexpected use of materials. Rows of tassels hang from the stairway roof, from the edges of tables and in tiers from stools, in vermillion, grey and gold; there is faux fur-covered seating in unashamedly cheerful yellow; and the myriad spaces have been designed with an almost architectural eye, von Stein and Noonan introducing steps, plinths and other elevations to better showcase Sister Jane’s pieces.
Many of the details are bespoke, from the glossy hexagonal tables in the restaurant to the hanging rails on the retail floor – crafted in walnut timber with brushed brass joints and pearlescent lights. Others are pulled from the past, such as the Gio Ponti chairs and Guzzini pendants, both of which are 1970s originals.
For devotees of Sister Jane and its distinctive brand of period glamour, the Townhouse is intended to be a wonderland of sorts; a place of theatre of whimsy. In the bijou garden, for example – accessed via a hidden entrance in an antique armoire – Italian carousel horses serve as seating. The upstairs fitting rooms are fully mirrored to give the impression of stepping into an infinite void, leaving customers to ponder their purchases in a stylish abyss.
At Cha Cha, then, the cuisine is no less esoteric than the design. European staples are given a surprising Latin twist (the avocado on toast featuring candied chilli and Amazonian nuts) and there are occasional nods to Japan in the likes of robata duck skewers; the dining experience both a jaunt around the world and, in the surroundings, a step back in time.
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
INFORMATION
ADDRESS
36 Golborne Road
London
W10 5PR
-
What is the future for design in Africa? Designer Hicham Lahlou shares possibilities for the continent at large
The Moroccan designer celebrates 30 years of his practice. Here he speaks from his studio in Rabat about his own career and the creative possibilities for design in Morocco and the rest of Africa
-
Philadelphia’s 'Grande Dame' reopens with a dazzling French twist
The Bellevue Hotel has been restored to its former glory through a stylish renovation by design studio Ward + Gray
-
Louis Vuitton’s duo of Osaka exhibitions celebrate the house’s deep-rooted relationship with Japan
Unfolding in Osaka this summer, ‘Visionary Journeys’ is a transporting trip into the house’s history, while ‘Yayoi Kusama – Infinity’ promises an immersion into the works of the Japanese artist, who is a longstanding Louis Vuitton collaborator
-
Industrial chic meets Thai heat at the new incarnation of a beloved London restaurant
Singburi 2.0 brings all the hot and sour thrills of the original haunt in cool Shoreditch surrounds
-
Here’s how Heathrow is reimagining airport chaos as ambient music
Grammy-nominated Jordan Rakei turns travel noise into a meditative soundtrack by sampling everything from baggage belts to jet engines
-
Is this London’s slickest burger joint?
Already proven in Paris, Dumbo’s smash-hit formula of precision, confidence, and simplicity arrives in Shoreditch – and yes, it’s worth the wait
-
Canal is a new west London restaurant with a suntrap terrace
At Canal, the new restaurant at Mason & Fifth’s Westbourne Park hotel, expect modern European breakfast, lunch and dinner from the team behind Crispin and Bistro Freddie
-
This hidden London culinary haven is a refreshing take on the steakhouse
Mr Porter, a new steakhouse, bar and lounge in central London's swish Mayfair, is a hidden haven of strong flavours and minimalist dining
-
A European-style café opens next to London’s Saatchi Gallery
Designed by Dion & Arles, Cafe Linea serves fresh pâtisseries, global dishes and sparkling wines in a stunning Grade II-listed setting
-
Ready to unplug? Sign up for this digital detox retreat in Cornwall
Offline escape provider Unplugged has partnered with Cabilla Cornwall to offer a phone-free, nature-immersive group experience on Bodmin Moor
-
Anya Hindmarch’s Ice Cream Project is London’s tastiest (and weirdest) summer tradition
The cult pop-up has returned, transforming a Belgravia corner into a sleek, steel-clad shrine to British pantry nostalgia