The citizenM group is on a roll. In just over a decade, it has opened no less than 19 hotels worldwide, with five having opened this year alone.
In something of a homecoming though, the no-frills hospitality brand has landed back in Amsterdam - with the city's third outpost - 11 years after its inaugural opening with citizenM Schiphol Airport in 2008.
A former bank - a striking 1928 red brick pile characterised by a façade of white ladder windows - has been repurposed by the brand's long-time design partner, Concrete into a lively set-up, straight out of the finely tuned citizenM playbook, but with local Amsterdam touches.
The 88 compact rooms feature the brand's signature XL King beds alongside artwork curated by local gallery, Foam Editions, while the public spaces are a riot of colours, with the brand's trademark furnishings and fixtures by Vitra, Fermob, Aartek and Gubi among others.
Like all the brand's properties, the smart self check-in kiosks, 24-hour food and drink availability at CanteenM, and the hotel ambassadors complete the CitizenM experience, proving that sometimes less, certainly is more.
ADDRESS
Sarphatistraat 47
1018 EW
Amsterdam