We’ve been following Nothing’s journey into the mobile realm – culminating with the unveiling of the Nothing Phone (1) today – with fascination. The London-based start-up has masterfully managed its inception and ethos from the start, clearly setting out its stall as a tech company that does things differently. CEO Carl Pei, working closely with design director Adam Bates (ex-Dyson) and designer Thomas Howard (also vice head of design at cult Swedish audio master Teenage Engineering), set out to make a phone that doesn’t so much as disrupt, but divert.
It would be a stretch to claim that the new Nothing Phone (1) is the salve that soothes and banishes all these very contemporary problems, but it’s the first time a new device feels like a step in the right direction, not merely an object built to placate the gods of consumption.
Nothing Phone (1): clearly different
As you can see, the Android-based device takes a different design direction to 99 per cent of its competitors. Gone is the inscrutable sheen of a glass, metal, or plastic body, and in its place is a transparent Gorilla Glass back cover that lays bare the remarkable packaging of a modern consumer technology project.
Woven around these components is a graphical light interface, the ‘Glyph’, a multifunctional display that’s embedded in the Phone (1)’s operating system.
The Glyph isn’t the key selling point, but it’s a refreshing way of doing things differently. When you place your phone face down on a flat surface, the Glyph can be programmed to display different light patterns for different contacts, subtly alerting you to calls that need to be taken and those that can be safely ignored. The 900 LEDs emit a fair dose of brightness and can be used in place of the built-in camera flash for a softer, more enduring light, while the individual lights also have their own associations. The ‘G’ -like primary element indicates the conductive charge pad, for example, which not only charges the phone but allows you to charge the company’s acclaimed Nothing Ear (1) earbuds simply by setting them atop the device.
Another light curves around the twin lens camera set-up, and the diagonal slash indicates the position of the antenna. Finally, there is the bottom ‘exclamation mark’, which roughly corresponds to the location of the cable socket and doubles up as a charge indicator. A separate red LED is also mounted on the rear, lighting up to indicate when you’re filming, camcorder-style.
A streak of retro puritanism runs through all of Nothing’s hardware, graphic identity, and bespoke interfaces and apps. Their dot matrix font logo is faithfully reproduced on screen, and even elements like the bespoke ring tones have a gritty, 8-bit sound that evokes Teenage Engineering’s Pocket Operator series of synthesisers.
Other details impress. The bespoke Recorder app has a similar aesthetic to the cult OP-1 synthesiser’s recorder screen, or the ‘Tape’ function of the OB-4 ‘magic radio’, although it’s missing the transcription function that has become an essential element of this kind of app. Otherwise, the phone’s eco-system and bespoke apps and wallpapers showcase the linear graphics, clear icons, and smooth animations that Nothing hopes will become synonymous with its brand.
Most importantly, the Phone (1) feels different. It’s lighter than its competitors, and – despite having relatively high-end specifications – it’s aggressively priced to undercut the increasingly premium models from Samsung, Apple, Google, et al. The frame is forged from 100 per cent recycled aluminium, whilst 50 per cent of the plastics used are also recycled. Packaging is paper, and the company promises at least three years of software updates to lengthen its lifespan.
Eschewing the fashion for adding extra cameras, the Phone (1) makes do with two excellent ones from Sony and Samsung, both 50 megapixels and the latter offering a wide-angle view. The selfie camera has 16 megapixels and nestles at the top left of the 6.55in OLED screen (capable of displaying a billion colours). By not going for the latest and dearest tech, Nothing has hit the sweet spot between price, performance, and efficiency. The Snapdragon chipset is responsive and fast, and although the screen might not stretch to the far corners of the device, the bezel is crisply and satisfyingly equally weighted all the way around (a detail that took some major engineering to achieve).
New hardware always brings out the early adopters, eager to have the fastest, smoothest, and most sophisticated machine in their sweaty paws. Nothing’s approach is rather different – what if the latest device isn’t all about speed or power, but about the simplification of your smartphone life?
The Phone (1) pares back the digital cruft, the sheer weight of data and the inescapable feeling that we are somehow being completely ruled by the innocuous black slab in our pockets. For one thing, if you’re paying less than four figures for a phone, you feel somehow less beholden to constantly marvel at the device.
The Phone (1) was unveiled before an audience of tech influencers, expert unboxers, corporate investors, and the odd crypto bro, alongside the usual industry media, Pei offered up a modest launch spiel, mirroring the quiet confidence oozed by the device itself (the phone’s own cameras were used to shoot the video).
Nothing’s ambition has always been to build an ecosystem of products, although the range currently stands at a grand total of two. Like the Ear (1), Phone (1) mixes quality tech with competitive pricing, all wrapped up in a package that shows real attention to detail. Will sufficient numbers of Nothing nuts emerge to keep the company aloft for long enough to make it a bona fide challenger? Perhaps. Phone (1) is a likeable and competent device, an object that looks and feels like a lot of thought has gone into it. It might not be a radical tech revolution, but it demonstrates that light sprinkle of imagination is all you need to make a difference. §
