Salone del Mobile 2015 preview
Ahead of the annual pilgrimage to Milan’s Salone del Mobile (14-19 April) - the world’s most important design fair and the unofficial start of the design season - we thought it only apt to take a closer look at the exhibitions we are most looking forward to. As with each year, the Salone happenings are dotted around the city, transforming it into a shining vessel of exhibition excellence and design innovation. Here, we round up the best of the best...
Writers: Rosa Bertoli, JJ Martin, Sujata Burman, Sam Rogers
BMW is strengthening its commitment to design through a new collaboration with Swiss-Argentine designer Alfredo Häberli, exploring ideas of luxury and contemplating how humans will move and live in the not-too-distant future. This exploration resulted in a futuristic, elusive vessel, which, according to the designer, ‘is not a boat, it’s not a car and it’s not a plane.’ Instead, with its aerodynamic shape and monowheel design, elongated bonnet and tall tail fin, its design takes cues from a variety of sources: a BMW limousine, the flying cars featured in the movie The Fifth Element, racing cars from the past and present, flying objects, motorbikes and hyper-performance sailboats. Displayed alongside the designer’s extensive visual research, sketches and ideas on the future, the project is a striking visual development of BMW’s ‘Poetry in Motion’ motto.
14-19 April; Area Sciesa Tre, Via Amatore Sciesa, 3
Pictured: ’Spheres: Perspectives in Precision and Poetry for BMW designed by Alfredo Häberli’