Video: The unveiling of the BMWi
When BMW boldly announced the arrival of a ’new kind of movement’, in the shape of its BMW i sub-brand, it made pretty sure that the designs that will carry this innovative range of electric cars into the global market were a clear cut above the rest.
In a classic case of form following function, BMW’s design division, led by Adrian van Hooydonk, has given the two BMW i launch models a crisp distinctiveness, with bitingly sharp form that shrink wrap around the unique carbon fibre passenger cell. Although the i3 city car and the i8 sport coupe show clear signs of the BMW family genes, there’s also something thrillingly new in place. Futurism never felt so real.