A pioneer beauty spa since opening in 2000 in Madrid, The Lab Room launched its own range of beauty products and fragrances last year. The real story behind this beauty brand, however, is owner Monica Ceno Elie-Joseph, an ex-journalist with stints at MOMA and the Guggenheim in New York.
A powerhouse of salon secrets, Elie-Joseph is responsible for a bestselling self-help book and writes a successful blog. Her most recent venture, The Lab Room Beauty Collection, is a niche cosmetic brand with botanical and aromatherapy benefits.