In the cooler-than-thou world of Spanish niche magazines, 30-year-old maverick publisher Luis Venegas is something of an enigma. His two titles— the ‘megateen’ mag Electric Youth and the visual survey of all things bright and fabulous Fanzine 137 — only come out a few times a year, carry a hefty cover price and are only sold in style-elite retailers such as Colette and Corso Como. Neither have much of a website (Venegas says ‘he’s working on it’) and his own presence on the web is scant. ‘I like to be anonymous,’ he says, from his home/office in Madrid. ‘My magazines are not for everybody. We are more like a small club.’
Venegas is a one-man show, taking charge of everything from sourcing content to distribution of his ‘highly personal’ products. ‘My secret is enthusiasm,’ he comments. ‘And being able to connect with people that I like.’
In the past, these have included such revered image-makers such as Mario Casilli, Michael Vollbracht and Juergen Teller, all of whose work has appeared in his magazines. Next up is a new title celebrating transgenderism and cross-dressing (true to form, he’s keeping its name a secret). ‘Transexuality is so related to the world of fashion; this idea of ‘transforming yourself’. It will be very 21st century, the first transsexual style magazine ever!’