Exploring non-binary beauty at Dover Street Parfums Market in Paris

Exploring non-binary beauty at Dover Street Parfums Market in Paris

As the beauty industry continues to expand and embrace the non-binary, it seems like the perfect moment for Dover Street Market to venture into the space with a unique retail concept of its own. Launching today, Adrian Joffe and Rei Kawakubo’s Dover Street Market Parfums Store is the duo’s first ever standalone beauty store on Bis rue Elzévir, a skip away from the Musée Picasso in Paris’ Marais district.

Dedicated to all things fragrant, avant-garde and artisanal, Kawakubo and Joffe have curated a discerning mix of brands both established and emerging, across perfume, cosmetics, make-up, skincare and hair care. Alongside Gucci’s The Alchemist’s Garden perfume collection and newly launched beauty line, clients can expect offerings from Byredo – which will host its own space within the store – and designer Thom Browne, who will exclusively launch his debut scent line entitled 07.27.65.

Dover Street Parfums Market, Paris interior

Speaking at the opening, Joffe describes the new store as ‘an outpost of DSM, with the same DNA. It’s a stimulating retail space where impeccable service and unexpected choices of products come together in a beautiful interior unlike any other beauty shop.’

A wide range of independent and nonconforming fragrance brands will be available in the space including cult NYC favourite DS & Durga, natural French perfumer Ormaie, genderless essence from Suigeneris and photography- and art- inspired aromas from Ulrich Lang. In signature DSM style, they will sit alongside elixirs from classic French scent purveyors Caron, Nina Ricci, Carven and Robert Piguet.

Dover Street Parfums Market, Paris interior

Celebrating 25 years since the Commes des Garçons perfume was launched, customers can experience the full CDG collection, and also ink themselves with a CDG tattoo kit which has been created in collaboration with MAC. Progressive beauty brands in the mix include Stryx, a make-up range for men, luxury lipstick line La Bouche Rouge and Japanese eyeline specialists, UZU by Flowfushi.

Sustainably and organically produced ranges are top of the agenda for Kawakubo and Joffe with selections from former Calvin Klein designer Francisco Costa’s vegan and cruelty-free skincare line, Costa Brazil, bamboo toothbrushes from Sweden’s Humble Brush, and a boutique offering of white charcoal shampoos, masks and oils from Danish brand, Sort of Coal.

Dover Street Parfums Market, Paris interior

In its design, the store aligns with DSM’s minimalist aesthetic, with bare walls and floors, no logos, and not a gaudy display in sight. Rei Kawukubo has designed a specially installed forest of pillars featuring egg-shaped shelves to display the Market’s many treasures, with subtle pops of colour throughout and a crocheted pillar feature that spans all of the floors.

True to Kawakubo and Joffe’s ethos, there will be no complimentary samples or gifts on offer here, but with bountiful new discoveries from around the world and conceptual fragrant adventures to be had, your beauty appetite will be more than satisfied. §

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