Victoria Beckham: The surprising must-have from Victoria Beckham’s S/S 2017 collection were the light as air, crushed silk velvet dresses, shown in peppermint, lilac and orange. This texture was transposed onto faces by Pat McGrath, who used jewel-toned eyeshadow from Beckham’s capsule make-up collection with Estée Lauder, to create a block of colour covering the lid and extending outward, worn with dewy skin and slicked-back hair with a centre parting. Writer: Alice Shaughnessy, photography: Jason Lloyd-Evans
DKNY: Pat McGrath started by creating an ultra-natural no makeup look, focusing on perfected skin tone, with neat brows and a healthy glow. As a nod to the collection’s futuristic theme, McGrath amped up the industry’s current obsession – a bold lip. Lips were lined and painted with deep brown and burgundy colours, and gold glitter was pressed on top for a dramatic, sparkling effect
Coach: In a collection that combined elements of classic Americana, rock’n’roll studs and delicate floral prints, the make-up look provided a synthesis. The Coach girl this season is a bit tougher, and more nonchalant. Thick, black eyeliner was smudged along the lower lash line, balanced with a light, natural brow. Each model’s natural hair texture was emphasised, for a casual, lived-in look
Mary Katrantzou: Another iteration of the bold lip, the beauty look at Mary Katrantzou focused solely on neon pouts in pink and orange. For balance, the rest of the face was left completely free of any make-up, save for a little powder to remove shine from the complexion, curled eyelashes to open up the eye, and combed brows to frame the face. As a further contrast to the precisely applied lipstick, hair was washed and left to air dry, with minimal product to bring out natural texture
No 21: At No 21, an exaggerated take on the cat eye ruled the runway, with liner thickly applied on upper and lower lids and extended dramatically at the outer corner. Instead of the conventional black, artists used a deep, shimmery blue, showing again that colour will be an important trend in makeup collections next summer
Christopher Kane: During the 1940s, the British government issued advice to women on how to adapt their clothing during times of rationing. This advice, titled Make, Do and Mend, was the theme for Kane’s S/S 2017 collection. A corresponding beauty look paired neat, brushed eyebrows with smudgy eyeshadow. Hair was slightly greasy, with choppy fringes that looked as if the girls had been busy with the kitchen scissors
