Maurice Lacroix classic redesigned
Making an impression in the competitive Swiss watch world is no easy task. Spurning the bells and whistles of status symbol timepieces, Maurice Lacroix has carved its own path with a ﬁne balance of authenticity and innovation.
As such, when it came to choosing three designers to reimagine Maurice Lacroix’s ’Pontos Décentrique GMT’ watch for a Wallpaper* collaboration, this marriage of authenticity and the contemporary was key.
Wallpaper* sought designers who followed their convictions, whose work embodied their own style and was never compromised. The result is an impressive trio.
French-born, Tokyo-based Gwenaël Nicolas, who has functional furniture for Cassina and store design for Uniqlo on his CV; Arik Levy, whose eclectic back catalogue is unbounded by discipline; and Neil Barrett, a rare independent British fashion designer based in Milan.
Each will now create a limited-edition version of Maurice Lacroix’s Red Dot Award winning ’Pontos Décentrique GMT’ watch. While the designers add their own touches to what is fast becoming a classic, we’ve put together a brief introduction (right) to each creative character - which should no doubt offer some insight into what best to expect from each new addition to the Maurice Lacroix back catalogue.