For Emporio Armani and C.P. Company, 2021 has been a milestone year. Emporio Armani, the Milanese behemoth renowned for an insouciant metropolitan energy, and a younger counterpart to Giorgio Armani, has been celebrating its 40th anniversary, complete with a retrospective exhibition which opened during S/S 2022’s Milan Fashion Week. C.P Company, the Bologna-based sportswear giant beloved by football and fabrication fans, rockers and rappers, marks its half-decade anniversary this year. In July 2021, the label released a Rizzoli-published monograph that celebrates the history of the brand, complete with archive designs, images and insight into its innovative design process.
Emporio Armani and C.P. Company team up
Emporio Armani and C.P. Company have extended their celebrations, with a menswear capsule collection that brings together the different aesthetic codes of each brand: think logos, motifs and materials. The collaboration forms part of ‘C.P. Company Cinquanta’, a year-long schedule of launches and initiatives to celebrate the brand’s anniversary. Twenty pieces, including hooded sweatshirts, T-shirts and jackets are imagined in C.P. Company’s exclusive signature fabrics, such as Wool Gum, A.A.C. and DyShell.
The brand’s founder Massimo Osti famously favoured materials that had a washed, worn-in look, as if they’d been carried on the body affectionately over time. ‘My father didn’t like fabric or garments that looked new, so he started to wash and garment-dye everything to give a used look. When you put that on a classic trench, it was totally different from any other brand, because it looked soft, used, comfortable,’ Lorenzo Osti, president of C.P. Company, told us in July.
Pieces in the collection also make reference to iconic C.P. Company designs, including the lens detail of the ‘Mille Miglia Goggle’ jacket, which was first introduced by the brand in 1988, when it was used to sponsor the Mille Miglia car race. On the back of a hooded sweatshirt, the goggle motif becomes a print, reflecting the Giorgio Armani bird motif.
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