British Design Embassy, curated by Paul Smith
Never one to play second fiddle, it came as little surprise to learn that the Godfather of Great British Design, Paul Smith, has once again taken his Anglo-centric agenda over to Milan. Following on from the hugely successful London Design Festival model, the British Design Embassy has set roots in the city for Salone.
See more images from the British Design Embassy project in Milan
Situated in the opulent surroundings of the Villa Reale gallery on via Palestro, the Embassy has been established as a home-from-home networking hub for British designers making their mark on the worlds most important design fair.
Another reason to visit is Love and Money - a sprawling light installation from Welsh artist, Cerith Wyn Evans (our limited edition cover star this month W*122). The scrawled neon work will hang in the courtyard of the Reale as part of the Euroluce lighting commission - guiding British design aficionados and fans alike into the homely sumptuousness of Paul Smith’s embassy.
With the support of The British Consulate, Moroso and Milan City Council to name but a few, Smith has created a bolthole for British designers to work, relax and, of course, schmooze. With standard floral flair, Smith has injected a helping of kitsch colour into the grandeur of the Villa Reale, allowing our homegrown creatives – from all ends of the design spectrum – to meet and greet in comfort and style.