Brioni and RCA award 2009
Tailor-making a new generation of designers, Brioni today revealed the winners of their second award in conjunction with MA menswear students at the RCA. Last year the fledgling designers took the tuxedo to task – this time it was the turn of the travelling jacket.
See the 3 winners and all 12 of the students’ designs
The 12 students were charged with redefining the multi-pocketed garment, invented in 1968 by Brioni in answer to the specific needs of a Californian globetrotter. For the 12, the challenge was to spruce up the traveling jacket for a contemporary audience whilst remaining true to Brioni’s heritage of exquisite ‘made in Italy’ tailoring. Helping hands and instruction came from the Brioni Tailoring Academy in Penne, Abruzzo, which the 12 students visited to see exactly how the atelier and master tailors work.
The second part of the three-year partnership between Brioni and the MA menswear course at RCA, all 12 of the students’ travel jackets were modelled at the RCA’s graduate fashion show and at Brioni’s show in Milan today. All 12 were scrupulously pored over by a panel of industry experts, including our own W* Editor-in-Chief Tony Chambers, and the winners of the three categories were decided.
Brioni award (for the garment that best expresses Brioni excellence):
Tailoring award (for the garment that best adapts tailoring principles to contemporary demands):
Damion Le Cappelain
Creativity award (for the most creative and innovative garment):
For the students involved, it’s a gift of an experience. As well as hearing from all the powers that be at Brioni about the company’s history and structure, they spend time with the tailors who take them through each stitch of their craft. For Brioni, they see the opportunity as a two-way process, cultivating the future generation to keep the tradition alive at the same time as tapping into the unabridged creative visions of tomorrow’s designers.
In suitably polished style, Brioni also made a video chronicling the project, introducing the students and showing behind the scenes of their trip to Penne.