A one-off chance to take in Alfred Dunhill’s 2010-11 collection across the pond, the British brand yesterday opened a ‘momentary installation’ in a red brick corner of New York’s Meatpacking District.
Designed with Dunhill’s spiritual home in mind - Bourdon House - the space - pulled together with the help of London-based studio, Campaign design - has been erected as a ghostly apparition of the London building, illuminated within a New York warehouse.
Dunhill’s first mark on the city, the inauguration of the seven-day installation coincides neatly with New York Fashion Week. Proffered as a ‘presence that reflects the spirit and essence of the brand’, it’s a unique take on the pop-up mould.
Housing the entirety of Alfred Dunhill’s 2010/11 collection, visitors are also able to purchase a series of limited edition Dunhill items, including Mongolian cashmere beanies and handcrafted leather document holders.
Alfred Dunhill momentary installation
410 West 13th Street
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Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.
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