A one-off chance to take in Alfred Dunhill’s 2010-11 collection across the pond, the British brand yesterday opened a ‘momentary installation’ in a red brick corner of New York’s Meatpacking District.
Designed with Dunhill’s spiritual home in mind - Bourdon House - the space - pulled together with the help of London-based studio, Campaign design - has been erected as a ghostly apparition of the London building, illuminated within a New York warehouse.
Dunhill’s first mark on the city, the inauguration of the seven-day installation coincides neatly with New York Fashion Week. Proffered as a ‘presence that reflects the spirit and essence of the brand’, it’s a unique take on the pop-up mould.
Housing the entirety of Alfred Dunhill’s 2010/11 collection, visitors are also able to purchase a series of limited edition Dunhill items, including Mongolian cashmere beanies and handcrafted leather document holders.
Open for one week only, the seven-day installation coincides neatly with New York Fashion Week.
Housing the entirety of Alfred Dunhill’s 2010-11 collection, visitors are also able to purchase a series of limited edition dunhill items.
Sold as a ‘presence that reflects the spirit and essence of the brand’, the installation is an interesting take on the pop-up mould.
The installation has been designed with Dunhill’s spiritual home in mind, London’s Bourdon House.
The temporary space has been erected, like a ghostly apparition of the original London building, illuminated within a New York warehouse.
ADDRESS
Alfred Dunhill momentary installation
410 West 13th Street
New York
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