A one-off chance to take in Alfred Dunhill’s 2010-11 collection across the pond, the British brand yesterday opened a ‘momentary installation’ in a red brick corner of New York’s Meatpacking District.
Designed with Dunhill’s spiritual home in mind - Bourdon House - the space - pulled together with the help of London-based studio, Campaign design - has been erected as a ghostly apparition of the London building, illuminated within a New York warehouse.
Dunhill’s first mark on the city, the inauguration of the seven-day installation coincides neatly with New York Fashion Week. Proffered as a ‘presence that reflects the spirit and essence of the brand’, it’s a unique take on the pop-up mould.
Housing the entirety of Alfred Dunhill’s 2010/11 collection, visitors are also able to purchase a series of limited edition Dunhill items, including Mongolian cashmere beanies and handcrafted leather document holders.
Alfred Dunhill installation, NYC
Alfred Dunhill has opened a ‘momentary installation’ in a red brick corner of New York’s Meatpacking District.
Alfred Dunhill has opened a ‘momentary installation’ in a red brick corner of New York’s Meatpacking District.
Open for one week only, the seven-day installation coincides neatly with New York Fashion Week.
Open for one week only, the seven-day installation coincides neatly with New York Fashion Week.
Housing the entirety of Alfred Dunhill’s 2010-11 collection, visitors are also able to purchase a series of limited edition dunhill items.
Housing the entirety of Alfred Dunhill’s 2010-11 collection, visitors are also able to purchase a series of limited edition dunhill items.
Sold as a ‘presence that reflects the spirit and essence of the brand’, the installation is an interesting take on the pop-up mould.
Sold as a ‘presence that reflects the spirit and essence of the brand’, the installation is an interesting take on the pop-up mould.
The installation has been designed with Dunhill’s spiritual home in mind, London’s Bourdon House.
The installation has been designed with Dunhill’s spiritual home in mind, London’s Bourdon House.
The temporary space has been erected, like a ghostly apparition of the original London building, illuminated within a New York warehouse.
The temporary space has been erected, like a ghostly apparition of the original London building, illuminated within a New York warehouse.
- Address
Alfred Dunhill momentary installation
410 West 13th Street
New York- Telephone
- 44.84 5458 0779