Three years ago, the Wallpaper* brand expanded to e-commerce, creating a marketplace for refined design in the form of the WallpaperSTORE*. Since then, the digital store has collaborated with world-class talents from emerging brands and designers to established companies and stellar names in the design world firmament – delivering objects, furniture and products by the likes of Zaha Hadid, Hay, Gucci and more to our audience. With 92K followers on Instagram and seven pop-up concept stores under the WallpaperSTORE* belt, the concept has travelled beyond the realms of e-commerse; we take a look back at the greatest hits so far, and look ahead to what the future holds…

Inflorescence at Hay House, Copenhagen, 2018

WallpaperSTORE* pop-up at Hay House Copenhagen

WallpaperSTORE* launched this architectural flower shop, its inaugural Copenhagen pop-up, at Danish design pinnacle Hay House. The floral project was launched alongside the annual 3 Days of Design event, and was created in collaboration with some of the city’s best in the business: flower stylist Emelie Johansson and Tableau, a new space in the Danish city that showcases flora as art. Using WallpaperSTORE* vases including structural ceramic models by Dimore Studio, copper infused silhouettes from Nude and vibrant acrylic works by Studio Hattern, Johansson adorned the vessels with a range of flora, such as peonies, Lupins, Snapdragons and Zinnias.

The WallpaperSTORE* GUILD pop-up, Cape Town, 2017

Ceramics at the WallpaperSTORE* pop-up at The Guild Group’s V&A Waterfront flagship

Anchoring South Africa as a global design destination, WallpaperSTORE* celebrated the opening of Cape Town’s Zeitz MOCAA with its first South African pop-up store. Taking over The Guild Group’s V&A Waterfront flagship space, WallpaperSTORE* brought together exclusive pieces from The Guild Gallery collections by young South African design talent, alongside regular favourites. Featured works included ceramics by the renowned Clementina van der Walt, customised Converse sneakers by local artist Dad Khanyisa and hand-crafted wooden Bluetooth speakers by Shibby Beats. The local pieces were engaged in a design dialogue with WallpaperSTORE* pieces by Artek, Tom Dixon, Hay, L’Objet, Vitra and more, displayed across white floor-to-ceiling shelves.

WallpaperSTORE* pop-up at MAD Museum, Brussels, 2017

Tables and chairs by Muller Van Severen at the WallpaperSTORE* pop-up at the MAD Museum

During Brussels Design September in 2017, WallpaperSTORE* curated a selection of Belgian design objects and furniture at the MAD Museum. Featured products focused on local design talent, including colourful tables and chairs by Muller Van Severen and smaller pieces by Le Typographe and Michael Verheyden. A corner of the space was dedicated to ceramics, with highlights including Isabelle de Borchgrave’s pieces for Serax, as well as Destroy Builders.

WallpaperSTORE* and House of Today at Beirut’s Le Yacht Club, 2016

The WallpaperSTORE* Beirut pop-up store at Le Yacht Club

In an exclusive collaboration with House of Today, a platform for emerging Lebanese talent, WallpaperSTORE* brought a pop-up store to Beirut during the 2016 festive season. Curated by Carwan Gallery’s Nicolas Bellavance-Lecompte, a mix of flourishing design from the Lebanese capital met products from the online store’s archive at Le Yacht Club. Specially commissioned pieces alluding to the Lebanon’s contemporary craft brought Beirut into the global landscape of design, and included brass salt and pepper shakers by Sayar & Garibeh; Thomas Trad’s copper bowls; Marc Dibeh’s decadent marble pieces; and 200 grs’ ways with wood.

WallpaperSTORE* pop-up at Venice Biennale, Venice, 2018

Inside the WallpaperSTORE* Venice pop-up, 2018

WallpaperSTORE* teamed up with the Venetian Design Studio Zanellato/Bortotto for its concept pop-up shop within DESIGN VE. exhibition (Biennale Design Walks through Venice).  The environment was a homage to Venice and its its ‘Acqua Alta’ apocalyptic recurrent syndrome, when waters from the Canals & Laguna invade streets and campo around town due to high tides, the STORE* was serviced by local Venetian architecture students. Unique previews of limited edition pieces from Minimalux, Salvatori, Venini, La Chance, L’Objet, Michael Anastassiades and Nason & Morreti featured, and the store’s design installation was powered by local Italian metal furniture excellence De Castelli.

WallpaperSTORE* pop-up at Wallpaper* Handmade, Milan, 2018

The WallpaperSTORE* pop-up store concept at Wallpaper* Handmade, Salone del Mobile 2018

Design duo Atelier Biagetti provided a playful design for the WallpaperSTORE* pop-up store concept at the Wallpaper* Handmade space during Salone del Mobile 2018. Taking its inspiration from the Brillo prints by Andy Warhol, the space was an ironic take on commerce with rows of washing powder cartons plastered with BUY NOW interspersed with refined pieces up for grabs.

Golden Forest at Salone del Mobile, Milan, 2017

Golden Forest, by Analogia Project, at WallpaperSTORE* pop-up at Wallpaper* Handmade, Salone del Mobile 2017

WallpaperSTORE* tapped London-based Analogia Project during Salone del Mobile 2017 for an installation entitled Golden Forest. The installation was located inside an apartment peppered with pieces from the online creative marketplace. Filaments of brass drape from the ceiling of the Mario Bellini-designed building, divided the set that included Vitra chairs, Menu sofas and Tom Dixon lightingPhotography: Giulio Boem

New additions and pop-ups

Designs from the WallpaperSTORE*

The future is bright for the store with plenty of new additions being added to the catalogue on a weekly basis. Exclusive highlights include Dimitri Bähler Studio’s delicate lamp for Established & Sons (left) and Patricia Urqiola’s Sand Time for London’s Lincoln Square residential project (right). Plus, they are set to open a Luxembourg pop-up inside MUDAM during the Biennale of Luxembourg Design City from 19 October - 17 November.

‘It seems that our public, thanks to the established credibility of Wallpaper* Magazine wants more and more “Stuff that refines you”,’ says Gilles Massé, WallpaperSTORE* project manager. Watch this space.