At MAD Museum in Brussels, Belgian design and a WallpaperSTORE* pop-up

wallpaper store
WallpaperSTORE* has opened up a pop-up at MAD Museum in Brussels.
(Image credit: Jelle van Seghbroeck)

Brussels Design September is underway, taking over galleries, museums and public spaces throughout the city with the best homegrown design as well as that by key international names. MAD Museum is at the forefront of this month-long design, honouring the institution’s commitment as an incubator and supporter of the creative industries.

As guests enter the MAD building there is a WallpaperSTORE* pop-up, which for the first time offers a curated selection of Belgian design objects and furniture. Products on display (which can all be instantly bought via the WallpaperSTORE* website) were selected from the online portal’s stock and focused on local talent, from Muller Van Severen to Ilona Van Den Bergh. Small objects by the likes of Brussels’ Le Typographe and Michael Verheyden are on display on tables and shelves by Cruso and Moom.

One corner is dedicated to ceramics, Isabelle de Borchgrave’s pieces for Serax, as well as Destroyers Builders. Muller Van Severen’s vibrant tables and chairs, form a café-style sitting area, with further bursts of colour offered by The Cottage Industry’s street-sign-inspired plates.

pop-up in Brussels.

The WallpaperSTORE* pop-up in Brussels.

(Image credit: Jelle van Seghbroeck)

Elsewhere at MAD, Laetitia Bica’s photography installation takes cues from the work of Erwin Wurm, each picture representing the collaboration between a Belgian company and a designer. Downstairs, these collaborations are shown in 3D form, with an exhibition staged by curator Siegrid Demyttenaere. 

A final space is dedicated to The New Belgians, a local collective promoting Belgian talent from every corner of the country, from Wallonia to Flanders. Its the show’s second outing after debuting at Salone del Mobile in Milan earlier this year, and features furniture and lighting works by Pierre-Emmanuel Vandeputte and PaulinePlusLuis, among others. A quartet of design installations merges creativity and commerce, budding talent, and established players under one roof.

furniture

Open throughout September, the store offers a curated selection of Belgian design objects and furniture

(Image credit: Jelle van Seghbroeck)

plates

In the pop-up, Muller Van Severen’s colourful tables and chairs form a café-style sitting area, with further bursts of colour offered by The Cottage Industry’s street sign-inspired plates.

(Image credit: Jelle van Seghbroeck)

MAD museum

The WallpaperSTORE* pop-up at MAD Museum.

(Image credit: Jelle van Seghbroeck)

The New Belgians

Also showing at MAD is The New Belgians, a local collective promoting Belgian talent from every corner of the country.

(Image credit: Photography: Maël G Lagadec)

O line

‘O-line’, by Laurent Verly.

(Image credit: Photography: Maël G Lagadec)

installation view

Installation view of The New Belgians.

(Image credit: Photography: Maël G Lagadec)

INFORMATION

The WallpaperSTORE* pop-up is open until 1 October. For more information, visit the WallpaperSTORE* website (opens in new tab) and MAD Museum website (opens in new tab)

ADDRESS

MAD Museum
Place de Nouveau Marché au Grains 10
1000 Brussels

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Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.