At MAD Museum in Brussels, Belgian design and a WallpaperSTORE* pop-up
Brussels Design September is underway, taking over galleries, museums and public spaces throughout the city with the best homegrown design as well as that by key international names. MAD Museum is at the forefront of this month-long design, honouring the institution’s commitment as an incubator and supporter of the creative industries.
As guests enter the MAD building there is a WallpaperSTORE* pop-up, which for the first time offers a curated selection of Belgian design objects and furniture. Products on display (which can all be instantly bought via the WallpaperSTORE* website) were selected from the online portal’s stock and focused on local talent, from Muller Van Severen to Ilona Van Den Bergh. Small objects by the likes of Brussels’ Le Typographe and Michael Verheyden are on display on tables and shelves by Cruso and Moom.
One corner is dedicated to ceramics, Isabelle de Borchgrave’s pieces for Serax, as well as Destroyers Builders. Muller Van Severen’s vibrant tables and chairs, form a café-style sitting area, with further bursts of colour offered by The Cottage Industry’s street-sign-inspired plates.
The WallpaperSTORE* pop-up in Brussels. Photography: Jelle van Seghbroeck
Elsewhere at MAD, Laetitia Bica’s photography installation takes cues from the work of Erwin Wurm, each picture representing the collaboration between a Belgian company and a designer. Downstairs, these collaborations are shown in 3D form, with an exhibition staged by curator Siegrid Demyttenaere.
A final space is dedicated to The New Belgians, a local collective promoting Belgian talent from every corner of the country, from Wallonia to Flanders. Its the show’s second outing after debuting at Salone del Mobile in Milan earlier this year, and features furniture and lighting works by Pierre-Emmanuel Vandeputte and PaulinePlusLuis, among others. A quartet of design installations merges creativity and commerce, budding talent, and established players under one roof.