WallpaperSTORE* opens pop-up flower shop inside Hay Copenhagen
Where better for WallpaperSTORE* to launch its inaugural Copenhagen pop-up than at Hay House, a pinnacle of Danish design. Taking place as spring meets summer, the online store decided to kick off with a floral project, created in collaboration with some of the city’s best in the business: flower stylist Emelie Johansson and Tableau, a new space in the Danish city that showcases flora as art spearheaded by Julius Værnes Iversen of BB Blomster.
The team has realised an architectural flower pop-up display on the shop floor at Hay. Using an array of the WallpaperSTORE’s vases, they have built a display set upon grey breeze blocks of staggered heights, housed within industrial PVC curtains creating a green-house style cove. The textured and intimate display is interspersed with Hay’s own collections creating a scene of Scandinavian summer in the store.
The eclectic collection of refined vessels include structural ceramic models by Dimore Studio, copper infused silhouettes from Nude, vibrant works in acrylic by Studio Hattern and more traditional illustrative porcelain pieces from Krehky Gallery. Johansson then curates the flora from peonies and Lupins to Snapdragons and Zinnias to marry perfectly with these altering forms.
Hay’s product has always been at a core part of the WallpaperSTORE* inventory, ‘we have always wanted to collaborate around a Pop-Up shop situation in their incredible heritage classified Hay House building in the centre of pedestrian district Copenhagen, since our launch in July 2015,’ says Gilles Masse, WallpaperSTORE*’s project manager.
The initiative aligned with Copenhagen’s annual cultural event 3 Days of Design (24-26 May) as an opportunity for local visitors to purchase designs from international brands which are being shown in the city for the first time, like Studio Hattern’s playful vases from Korea, and Dechem & Milan Pékar from Czech Republic.
The Inflorescence pop-up is blossoming until the heart of summer time in Denmark on 30 June.§