Laura Fulmine and Modern House apartment Television Centre

Left: A large circular piece of artwork hangs behind a stone-topped counter. Right: Hanging artwork in neutral tones, made of macrame cord and wooden rings — Inside the Art Apartment styled by Laura Fulmine for The Modern House.

(Image credit: Photography: Jake Curtis)

Following its grand re-opening last year, apartments within architectural icon the Television Centre are turning into hot property. With show apartments designed by the likes fashion designer Bella Freud, and White City House drawing in the urban creative crowd, the hype shows no signs of slowing down.

Next up is boutique estate agents The Modern House, which has enlisted interior designer Laura Fulmine to deck out Apartment 708 – a 2,279 sq ft penthouse designed by London and Oslo-based Haptic Architects in the Grade-II listed Helios building. The London-based designer tapped plenty of local galleries for the project. Find works from Seeds gallery, Gallery Fumi, Rose Uniake and more, turning the abode into a refreshing design installation, rather than a regular domestic scene.

When the directors of Television Centre asked The Modern House to build an aesthetic for the apartment, their gut reaction was to turn to Fulmine. ‘We asked Laura to curate a selection of pieces from some of her favourite designers, artists and showrooms and present them in the setting of a living gallery – an alternative and thought-provoking take on the typical show apartment,’ says James Klonaris, prime appraisals specialist for The Modern House.

A light fixture featuring two highly-reflective light surrounds at different heights

Black metal staircase with wooden stairs above an abstract rug with a tan-coloured sculpture in the background

By establishing mise-en-scènes throughout the space, Fulmine forms dialogues between all of the pieces – playful works by Matteo Cibic perch on a monolithic sculptural table from Béton Brut Gallery. Elsewhere, a patterned CC Tapis rug leads the way to Seeds Gallery’s brass sculpture, tucked under the staircase.

The exhibition’s name – the ‘Art Apartment’ – is fitting too. Fulmine was inspired by Haptic Architect’s ‘clean bold lines' to form the gallery-style aura. ‘I love the mix of vintage and contemporary pieces together, it’s something I try to achieve in most of my interiors and sets.’ And the fate of the apartment? Hopefully buyers will be lured by Fulmine’s serene set design – the three-bedroom apartment with two terraces is on sale via The Modern House for £3,875,000.

Fulmine’s eclectic aesthetic is commandeering other London projects too – she is just about to launch the Art Hire Company offering artworks to stylists, art directors, event planners and interior designers, while also redesigning a boutique hotel.

Dining area featuring marble dining table, slanted light fixture, and colourful artwork on the wall

INFORMATION

The Art Apartment is on view until 24 May, by booking on The Modern House. For more information, visit the website

ADDRESS

Television Centre
101 Wood Ln
W12 7RJ

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Sujata Burman is a writer and editor based in London, specialising in design and culture. She was Digital Design Editor at Wallpaper* before moving to her current role of Head of Content at London Design Festival and London Design Biennale where she is expanding the content offering of the showcases. Over the past decade, Sujata has written for global design and culture publications, and has been a speaker, moderator and judge for institutions and brands including RIBA, D&AD, Design Museum and Design Miami/. In 2019, she co-authored her first book, An Opinionated Guide to London Architecture, published by Hoxton Mini Press, which was driven by her aim to make the fields of design and architecture accessible to wider audiences.