Following its grand re-opening last year, apartments within architectural icon the Television Centre are turning into hot property. With show apartments designed by the likes fashion designer Bella Freud, and White City House drawing in the urban creative crowd, the hype shows no signs of slowing down.
Next up is boutique estate agents The Modern House, which has enlisted interior designer Laura Fulmine to deck out Apartment 708 – a 2,279 sq ft penthouse designed by London and Oslo-based Haptic Architects in the Grade-II listed Helios building. The London-based designer tapped plenty of local galleries for the project. Find works from Seeds gallery, Gallery Fumi, Rose Uniake and more, turning the abode into a refreshing design installation, rather than a regular domestic scene.
When the directors of Television Centre asked The Modern House to build an aesthetic for the apartment, their gut reaction was to turn to Fulmine. ‘We asked Laura to curate a selection of pieces from some of her favourite designers, artists and showrooms and present them in the setting of a living gallery – an alternative and thought-provoking take on the typical show apartment,’ says James Klonaris, prime appraisals specialist for The Modern House.
By establishing mise-en-scènes throughout the space, Fulmine forms dialogues between all of the pieces – playful works by Matteo Cibic perch on a monolithic sculptural table from Béton Brut Gallery. Elsewhere, a patterned CC Tapis rug leads the way to Seeds Gallery’s brass sculpture, tucked under the staircase.
The exhibition’s name – the ‘Art Apartment’ – is fitting too. Fulmine was inspired by Haptic Architect’s ‘clean bold lines' to form the gallery-style aura. ‘I love the mix of vintage and contemporary pieces together, it’s something I try to achieve in most of my interiors and sets.’ And the fate of the apartment? Hopefully buyers will be lured by Fulmine’s serene set design – the three-bedroom apartment with two terraces is on sale via The Modern House for £3,875,000.
Fulmine’s eclectic aesthetic is commandeering other London projects too – she is just about to launch the Art Hire Company offering artworks to stylists, art directors, event planners and interior designers, while also redesigning a boutique hotel.
INFORMATION
The Art Apartment is on view until 24 May, by booking on The Modern House. For more information, visit the website
ADDRESS
Television Centre
101 Wood Ln
W12 7RJ
-
Bucherer reinterprets bygone glamour for a modern audienceThe Swiss brand draws on a rich jewellery heritage for very modern design
-
Inspired by farmhouses, a Cunha residence unites cosy charm with contemporary Brazilian livingWhen designing this home in Cunha, upstate São Paulo, architect Roberto Brotero wanted the structure to become 'part of the mountains, without disappearing into them'
-
GlasWerks DMV debuts the Elevato, a radically revised Ferrari designed for off-road adventuresThe GlasWerks DMV Elevato started life as a GTC4 Lusso but has been transformed into an all-terrain performance machine with a V12 at its heart
-
Sophie Smallhorn’s plywood tables for Uncommon Projects are colourful and modularThese modular tables by the artist and the plywood specialist play with colour for function, fun and flexibility
-
American vision meets British craft in Billy Cotton’s new collaboration with Soane BritainYes, there’s rattan, but the lauded New York designer also brought in brass, oak and more. ‘There’s a sort of alchemy to these materials,’ he says
-
A new coffee table book proves that one designer’s trash is another’s treasureThe Rizzoli tome, launching today (16 September 2025), delves into the philosophy and process of Retrouvius, a design studio reclaiming salvaged materials in weird and wonderful ways
-
Welcome to Salt, a London hair salon-turned-immersive audio experienceStyling meets sound design at Salt’s second London outpost, a high-concept space by Unknown Works designed to be heard as much as seen
-
How do you modernise a home without making it feel modern? This farmhouse renovation is a stunning case studyA 300-year-old English farmhouse has been given a new lease of life while staying true to the old ways
-
Step inside a neoclassical-inspired apartment in The Whiteley’s clock towerSituated within London’s former Whiteleys department store, this newly unveiled residence combines Italian elegance, courtesy of furnishings by Maxalto, with architectural heritage
-
Jessica Anne Woodley’s ‘joyfully imperfect’ furniture seeks your inner childThe designer is launching GliFfY, a furniture studio offering playful forms that reflect on her personal growth
-
The Stuff That Surrounds, episode two: Inside the home of Vyrao founder Yasmin SewellIn The Stuff That Surrounds, Wallpaper* explores a life through objects. For our second episode, we’re invited into the fragrance founder and CEO’s viridescent London home
