Following its grand re-opening last year, apartments within architectural icon the Television Centre are turning into hot property. With show apartments designed by the likes fashion designer Bella Freud, and White City House drawing in the urban creative crowd, the hype shows no signs of slowing down.
Next up is boutique estate agents The Modern House, which has enlisted interior designer Laura Fulmine to deck out Apartment 708 – a 2,279 sq ft penthouse designed by London and Oslo-based Haptic Architects in the Grade-II listed Helios building. The London-based designer tapped plenty of local galleries for the project. Find works from Seeds gallery, Gallery Fumi, Rose Uniake and more, turning the abode into a refreshing design installation, rather than a regular domestic scene.
When the directors of Television Centre asked The Modern House to build an aesthetic for the apartment, their gut reaction was to turn to Fulmine. ‘We asked Laura to curate a selection of pieces from some of her favourite designers, artists and showrooms and present them in the setting of a living gallery – an alternative and thought-provoking take on the typical show apartment,’ says James Klonaris, prime appraisals specialist for The Modern House.
By establishing mise-en-scènes throughout the space, Fulmine forms dialogues between all of the pieces – playful works by Matteo Cibic perch on a monolithic sculptural table from Béton Brut Gallery. Elsewhere, a patterned CC Tapis rug leads the way to Seeds Gallery’s brass sculpture, tucked under the staircase.
The exhibition’s name – the ‘Art Apartment’ – is fitting too. Fulmine was inspired by Haptic Architect’s ‘clean bold lines' to form the gallery-style aura. ‘I love the mix of vintage and contemporary pieces together, it’s something I try to achieve in most of my interiors and sets.’ And the fate of the apartment? Hopefully buyers will be lured by Fulmine’s serene set design – the three-bedroom apartment with two terraces is on sale via The Modern House for £3,875,000.
Fulmine’s eclectic aesthetic is commandeering other London projects too – she is just about to launch the Art Hire Company offering artworks to stylists, art directors, event planners and interior designers, while also redesigning a boutique hotel.
INFORMATION
The Art Apartment is on view until 24 May, by booking on The Modern House. For more information, visit the website
ADDRESS
Television Centre
101 Wood Ln
W12 7RJ
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