Fashion houses take on the 2010 Salone del Mobile
As we noted in our May issue (Wallpaper*134), many of the A-list fashion houses have expanded way beyond the realms of mere fashion, opening hotels, bars and restaurants, and offering fully fledged furniture and home collections.
This year's Salone del Mobile provided a vivid microcosm of the brands that are extending their reaches and interests. Some presented their own home and furniture lines, others collaborated with interior brands - like Armani with bathroom specialists Roca, and Maison Martin Margiela with Cerruti Baleri - while others gave over their spaces to designers, as did Krizia to lighting designer Ingo Maurer. The results could only be described as brand width of the highest order.