When creative director Andrea Rosso and his team headed on a road trip from Pheonix to Palm Springs, they bought back with them the inspiration for the Diesel Living collection for this year's Salone del Mobile. In a mix of desert modernism meets 70s hotel, Rosso is certainly veering the furniture brand into a bright, fun future.
‘It’s a dry state inside and out,’ explains Rosso at the Wallpaper* Design Awards dinner last week of the Californian desert-scape. 'You are surrounded by nature, and we wanted to incorporate this into the new pieces and concepts.'
And the influence is evident, like the 'Decofutura' sofa that is dressed in a photographic print of dry desert plants against dusty blue skies, and the playful pink and mustard ‘Assembly’ armchairs that could easily exist in a 50s motel. The brand spent a lot of time on its meticulous craft too; the 'IronMaiden' sofa hones in on fine, intricate upholstery but remains sleek and modern with the steel frame.
'Glassdrop' lamp with 'Decofutura' table and 'wunderkammer' ornamental piece
These touches of the sharp in contrast with the soft will come together in two immersive installations in Milan next week; one at their stand at the fair and another at a pop-up home in the 5Vie district. For the fair they are conceiving their first hotel set, complete with lobby, suite and outdoor area. The pop-up home is ever more special and will see an an apartment kitted with the full collection - altogether for the first time - inside a charming former goldsmith atelier space that they will share with PS and Secondome's Ladies & Gentlemen' exhibition.
'Even when we were walking around here,' Andrea explains, 'I pointed to something and realised, everything is part of your living environment and inspiring the home, so this is certainly time to do the apartment and give visitors the full Diesel 'Living' experience.'