Diptyque’s classic florals blossom into digital bouquets
Diptyque reimagines its signature floral fragrances through the work of digital floral artist Bas Meeuws

Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Thank you for signing up to Wallpaper. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
Everything old is becoming new again for Diptyque. The French fragrance brand has commissioned digital floral artist Bas Meeuws to refresh six classic floral fragrances through his photographic collages of blooming bouquets.
For each perfume, Meeuws has created vibrant visual arrangements inspired by the floral compositions of the scents themselves. In his hands, the heady tuberose of Do Sun, inspired by summers spent in Indochina, are realised in ripe blooms and verdant stalks that explode out of their delicate china vase. While the tangy orange scent of Eau des Sens becomes visible in bright citrus coloured blossoms peppered with purple juniper berries. Each bouquet is different, but all are united in the elegance of their execution.
To create these unique arrangements, Meeuws photographs individual flowers and then digitally builds them into bouquets. The final images are reminiscent of Baroque still life paintings but captured in a distinctly modern format. In that way, Diptyque's and Meeuws' practices once again overlap. Meeuws takes that classical form but reinvents the medium, in much the same way Diptyque cultivated antique scents and aesthetics to create a contemporary brand.
The series, entitled ‘Impossible Bouquets’, is a celebration of the near magical ability of perfumers and painters to transcend the boundaries of time and create, in their bottles or on their canvases, an eternal version of nature. The perfumer can gather a variety of ingredients and distill them into scent that, while derived from natural world, smells like nothing that has existed before. The painter, in this case Meeuws, does the same by gathering disparate flowers together to make a striking, unified image.
Bas Meeuws digital bouquets will be featured on limited edition packages of the six scents – Do Sun, Eau des Sens, Eau Rose, L’Ombre dans L’Eau, Eau Moheli, and Olene. It’s a distinct collection that, like a painted flower, can last the test of time.
INFORMATION
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Mary Cleary is the Beauty & Grooming Editor of Wallpaper*. Having been with the brand since 2017, she became an editor in February 2020 with the launch of the brand’s new beauty & grooming channel. Her work seeks to offer a new perspective on beauty, focusing on the pioneering personalities, product designs, and transformative trends within the industry.
-
Chanel Beauty’s Sylvie Legastelois on creating its most luxurious lipstick yet
As Chanel 31 Le Rouge lipstick launches, Sylvie Legastelois tells us about her 40 years of design for the brand in this exclusive interview
By Mary Cleary Published
-
Sleek contemporary pavilions extend traditional Surrey house
A series of contemporary pavilions transforms the layout of a neo-Georgian house, extending the living spaces into newly landscaped gardens
By Jonathan Bell Published
-
Woosh! ‘Email is Dead,’ say the Design Museum and Intuit Mailchimp
Take an immersive tour through the history of email at the Design Museum in London
By Hannah Silver Published
-
Summer perfumes that transport you to a dream vacation
Take a trip around the world with these unisex summer perfumes inspired by Californian beaches, Ibizan parties, Mexican jungles, and more
By Mary Cleary Published
-
These California-inspired perfumes are perfect for summer
California-inspired perfumes from Celine, Louis Vuttion and more are an ode to the multifaceted personalities of the Golden State
By Mary Cleary Published
-
We’re waxing lyrical over these luxury candles
At a loss when it comes to finding the perfect indulgence or gift? Explore our edit of luxury candles for some bright ideas
By Mary Cleary Last updated
-
Jasmin Bonheur is a new perfume from Guerlain and Maison Matisse
Guerlain Jasmin Bonheur is the fragrance house’s colourful collaboration with Maison Matisse. Perfumer Thierry Wasser tells us more
By Mary Cleary Published
-
Diptyque Do Son perfume celebrated with new look and short film
Diptyque Do Son perfume is celebrated with new packaging and a film animated by Werlen Meyer and scored by James Blake
By Mary Cleary Published
-
A glimpse inside the strange and secretive world of Serge Lutens
Serge Lutens – whose career encompasses fragrance, beauty, photography and film – has launched his first home fragrance collection. To mark the launch, we tour Lutens’ sprawling Marrakech foundation, a kaleidoscopic complex of beautifully decorated riads
By Mary Cleary Last updated
-
The most innovative designs in home fragrance
Our edit of objects that will make your room smell as good as it looks
By Mary Cleary Last updated
-
New Cartier fragrance laboratory recalls a chic Parisian apartment
Cartier perfumer Mathilde Laurent unveils her art- and design-filled fragrance laboratory in Paris
By Mary Cleary Last updated