Go on a dream holiday with this virtual reality book

Kiss & Fly is a new AR book that blends print media with digital technology for a virtual vacation

Pictures from the inside of kiss and fly augmented reality travel book
(Image credit: press)

‘Home’ is still the top destination for many holidaymakers this summer. While that may not be the dream holiday location, a new virtual reality book is offering a new way to break up days spent sunbathing in the garden or sipping a Margarita from a paddling pool

Kiss & Fly offers virtual vacations to nine different locations: France, Brazil, Iceland, Mexico, Italy, Jordan, Greece, India, and Israel. The images are the work of sister photography duo Lauren and Annael Tolila, known professionally as Via Tolila, and they are pure escapism – pictures of sapphire blue water, sunbathers lounging on rocky cliffs, colourful cocktails served up in beach cabanas. 

Pictures from the inside of kiss and fly augmented reality travel book, showing drinks on red pool table

(Image credit: press)

Kiss & Fly claims to be the world’s first augmented reality coffee table book, with glossy images that can be scanned with a smartphone or tablet, directing users to various online experiences. 

It is the first title produced by Studio 96, a new publishing house in New York City that aims to make ‘experiential print’ a new norm. That means books with moving images, hyperlinks to interactive forums or social media channels, codes to download playlists curated for your reading experience, and even links to tickets for exclusive in-person and online events.  

Pictures from the inside of kiss and fly augmented reality travel book, showing exterior of white building against blue sky

(Image credit: press)

It is a familiar type of imagery that is not revolutionary in itself, but it’s made compelling by your ability to swipe your phone over it and watch it move – the sunbather goes from lounging to jumping off the cliff, the cocktail is stirred with a straw. 

kiss and fly mother of peal cover of augmented reality travel book

(Image credit: press)

It makes for an entertaining reading experience and, perhaps, even offers a hint at what is to come for print media, with physical publications using digital technology to create a multi-platform reading experience.



Writer and Wallpaper* Contributing Editor

Mary Cleary is a writer based in London and New York. Previously beauty & grooming editor at Wallpaper*, she is now a contributing editor, alongside writing for various publications on all aspects of culture.