Sensory getaway: Aman Resorts ventures into fragrance

The near impossibility of travel as we knew it throughout 2020 has led to some innovative forms of escapism, from VR expeditions to gaming getaways. Yet, it is scent that has proven time and time again to be a particularly effective, and relatively simple, means of conjuring up a sanctuary without actually going anywhere. 

Widely recognised as the most exclusive hotel group in the world with 33 resorts, hotels, and private residences in 20 countries, Aman Resorts is an expert in escapism, and now it is distilling the essence of its luxury retreats into a new collection of fragrances.

The five gender-neutral scents have been developed by master perfumer Jacques Chabert, who previously worked with Loewe and Chanel. Each scent is inspired by one of the brand’s exotic destinations. The fragrances vary from the Indonesian inspired ‘Ayom,’ a warm mixture of bergamot, ginger, and cedarwood; to the black pepper, orange blossom, and amber of ‘Umbr’ which represents the opulence of Aman Venice. 

The new fragrance line is the latest installment of the brand’s beauty offerings, following the launch of their skincare line in 2018. The original packaging of Aman skincare was designed by Kengo Kuma, and rendered in natural materials and organic shapes that reflected the Japanese architect’s characteristic aesthetic. The packaging of Aman fragrances builds on that legacy, with gently sloping bottles made of entirely recyclable materials. The bottles come packaged in hand-finished wood boxes and come wrapped in delicately textured Japanese Takeo paper. 

INFORMATION

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