The Seoul neighbourhood of Hannam-dong, home to Gucci’s flagship store in the South Korean capital and Thaddeus Ropac’s first Asian branch, has now also welcomed the metropolis’ newest luxury residential scheme, Brighten Hannam. The design- and amenity-led development, the brainchild of established local real estate specialist Shinyoung, architects Urban Agency and dynamic Seoul architecture studio Intg, which is led by partners Daniel Song and Kate Cho, promises a luxurious, architectural experience for its residents – and it has just launched its show apartment.
Drawing on the neighbourhood's richness, diversity and international culture – which also makes it hub for subcultures and hipster hangouts – Brighten Hannam proposes a vibrant, sophisticated spatial experience that appeals to creatives and young professionals. In a similar vein, Intg’s design approach (the studio looked after the interiors, while Urban Agency tackled the overall shell architecture) merges the refined luxury of a modern residential development with the spacious and somewhat utilitarian feel of a loft. Brighten Hannam will include a total of 144 units in its elegant high rise volume.
Brighten Hannam interiors by Intg
The structure’s clever design means that the loft interiors can be adjusted and customised by the residents, so as to appeal to various needs and requirements – from open-plan, flowing spaces to an approach that favours more privacy and the creation of more individual rooms. A selection of floorings and wall treatments can similarly flexibly respond to different interior design concepts.
Communal areas within the building are designed to have an intimate feel, using warm, rich colours and clever spatial separations so as to provide residents with the option of using the Brighten Hannam facilities with a certain privacy. Amenities range from private meeting rooms to wellness spaces and bespoke classes.
Intg, which was founded in 2016, may still be considered a young practice, but Cho and Song's flair and hard work have taken the brand from strength to strength since its inception. Projects such as Hana Bank’s minimalist private lounge and a Memphis-inspired Gangnam apartment (both in Seoul) have showcased the team's versatility and refined, contemporary take on interior design and architectural space, with Brighten Hannam now representing the studio’s first residential project of this scale.
INFORMATION
-
Ken Gun Min’s mixed-media montages reframe cultural influences and queer identitySouth Korean-born, LA-based Ken Gun Min illusively combines painting, embroidery and illustration
-
Bed-Stuy townhouse renovation elevates historic home through contemporary minimalism
Bed-Stuy townhouse renovation by Also Office with Colony brings together past and present through gentle design gestures and strategic redesigns
-
Three thrones, four centuries: ‘This Island Sunrise’ at Sadie Coles HQ
‘This Island Sunrise’ celebrates improvised British design at Sadie Coles HQ, London (until 24 September 2023)
-
Architect Byoung Cho on nature, imperfection and interconnectedness
South Korean architect Byoung Cho’s characterful projects celebrate the quirks of nature and the interconnectedness of all things
-
2023 Seoul Biennale of architecture invites visitors to step into the outdoors
Seoul Biennale of Architecture and Urbanism 2023 has launched in the South Korean capital, running themes around nature and land through the lens of urbanism
-
Tadao Ando’s ‘Space of Light’, a meditation pavilion, opens in South Korea
Tadao Ando’s ‘Space of Light’ pavilion opens at Museum SAN in South Korea
-
Seosaeng House is a holiday home designed to capture the rising sun
Seosaeng House, Studio Weave’s first project in South Korea, is a clifftop holiday home perfectly designed to capture a new day dawning over the East Sea
-
K-Pop hit factory gets a futuristic new office in Seoul
UNStudio completes headquarters building for leaders in K-Pop scene YG Entertainment, in Seoul
-
Hana Bank private lounge merges minimalism and the digital world
Hana Bank reveals a new private lounge in Yeouido, Seoul, courtesy of South Korean design studio Intg
-
SongEun Art & Cultural Foundation marks Herzog & de Meuron’s South Korean debut
Herzog & de Meuron’s South Korean debut is a triangular triumph for ST International and its SongEun Art & Cultural Foundation in Seoul
-
CHOHELO A+U, South Korea: Wallpaper* Architects’ Directory 2021
South Korea-based architecture practice CHOHELO A+U and its curvaceous, unconventional designs join the Wallpaper* Architects’ Directory 2021
