W South Beach, Miami

(Image credit: TBC)

last updated 30 September 2022

The blue rinse brigade is little more than a distant memory on Miami’s 22nd street. Located in one of the city’s most prestigious neighbourhoods, the art deco lined strip has just received a conspicuous new resident.

Pulled together by a crack team of some of the biggest names in design, including award-winning designers Yab u Pushelberg and Studio B, Architect Costas Kondylis, photographer Danny Clinch and ‘conceptual garden artist’ Paula Hayes - the W South Beach is a lesson in the unadulterated luxe of the Miami lifestyle.

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Featuring a sprawling eco-friendly beachfront garden; 408 guestrooms spread over 20 storeys; private plunge pools; two restaurants - including celebrity haunt Mr Chow and Mediterranean eatery Solea - and a signature Wall nightclub - when it comes to entertainment, the W South Beach has every corner covered.

Guestrooms start at a staggering 574 sq ft, and with all 408 commanding faultless views of the ocean, even those pulling in the proverbial purse strings can take advantage of the penthouse experience

Global influences abound, with Japanese soaking tubs studding the bathrooms, Italian sofas sprawling in guestrooms, and glided bronze light fixtures from Swiss firm Studio Atelier OI, dangling leisurely in the lounge.

Should the compulsion to trim down or tone up prevail, the W South Beach’s two pools, tennis court, basketball courts, beachside yoga and signature Bliss spa are there to lend a helping hand.

ADDRESS

2201 Collins Avenue
Miami Beach
FL 33139
United States

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Melina Keays is the entertaining director of Wallpaper*. She has been part of the brand since the magazine’s launch in 1996, and is responsible for entertaining content across the print and digital platforms, and for Wallpaper’s creative agency Bespoke. A native Londoner, Melina takes inspiration from the whole spectrum of art and design – including film, literature, and fashion. Her work for the brand involves curating content, writing, and creative direction – conceiving luxury interior landscapes with a focus on food, drinks, and entertaining in all its forms