Jeremy Deller for Louis Vuitton, London
Turner Prize-winning artist Jeremy Deller is part of an unusual breed. Far from filling the somewhat self-important shoes of many of his contemporaries, he likes to give a little back to the public who have supported him. Whether he’s filling Tate Britain with bouquets or organising concerts in the countryside – Deller does not take his artistic responsibility lightly.
It seems then that the creative minds at Louis Vuitton have put a lot of thought into their latest collaborative project, set to coincide with their latest store opening in the retail island of Westfield, in London’s Shepherds Bush.
The luxury giants have commissioned Deller to produce a temporary urban garden that will be unveiled at the store’s opening ceremony. Designed as a contemporary symbol of sustainability and natural energy – the garden should bring a little life to Louis’s latest retail bolthole, and in turn the somewhat synthetic Westfield environment.
Working seamlessly in line with the current trend for economic responsibility, Deller has designed the project to compliment ‘London’s love for a good garden’. At the close of Deller’s botanical presentation, the garden will be donated to the Hammersmith Community Gardens Project - a suitably philanthropic act on the part of one of Britain’s artistic gems.
Read our Q&A with Jeremy himself
ADDRESS
Louis Vuitton
Westfield Centre
Hammersmith
London
W12 7SL
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Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.
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