Synonymous with New York glamour, Tiffany & Co has long revelled in its status as an American icon rich in heritage and cultural references. Its jewellery nods to this history in a series of collections that encompass the design codes of the house, from the sculptural and clean to the flamboyant and fun.
Now, Tiffany & Co is celebrating its core collections in a set of new imagery that marries an archival aesthetic with a sharp design modernity. The campaign images are inspired by the displays of designer and window dresser Gene Moore (1910-1998) – a former Tiffany & Co artistic director and vice president – which ignited imaginations around the world.
Tiffany & Co Schlumberger Sixteen Stone ring, £13,800 from tiffany.co.uk
The theatrical, slightly surreal element remains, running throughout in sets and props that play with proportion. Images have been brought to life with the use of animated projections and smoke in the backdrop, rather than relying on effects imposed post-production. The experience Moore created, of jewellery appearing as the star of the show in an offbeat set, remains thanks to this considered alternative reality.
Tiffany Knot double row hinged bangle in rose gold with diamonds, £25,100 from tiffany.co.uk
Pictured here are the sculptural loops of the HardWear collection, looking back to a 1962 Tiffany & Co bracelet, the Sixteen Stone ring created by Jean Schlumberger, as well as pieces from the Lock collection.
Explore the Tiffany Lock collection
Explore Tiffany HardWear jewellery
Tiffany Lock bangle, in rose gold with full pavé diamonds, £38,300, from tiffany.co.uk
‘Diamond Wire Band Ring’ in 18ct rose gold, £3,250, from tiffany.co.uk
-
All that glitters: five gold watches for 2024Gold watches from Rolex, Tudor, Cartier, Patek Philippe and Vacheron Constantin are on our radar for 2024, all part of a trend seen at the recent Watches and Wonders
-
Alexandra Pirici’s action performance in Berlin is playfully abstract with a desire to address urgent political questionsArtist and choreographer Alexandra Pirici transforms the historic hall of Berlin’s Hamburger Bahnhof into a live action performance and site-specific installation
-
Makai Villas nestle into the Costa Rican treetops, embracing Pacific Ocean viewsMakai Villas, by Studio Saxe, are a trio of sustainably minded residences poised on the leafy terrain of Costa Rica
-
First look at Pharrell Williams and Tiffany & Co’s punkish titanium and gold jewelleryPharrell Williams and Tiffany & Co reveal first jewellery collaboration, ‘Tiffany Titan’, featuring 19 yellow gold and titanium pieces
-
Rimowa and Tiffany & Co are the gleam team behind this luxurious luggageA new partnership between Rimowa and Tiffany & Co encompasses a suitcase and a jewellery box
-
Tiffany & Co opens redesigned New York store, The LandmarkPeter Marino and OMA New York, led by Shohei Shigematsu, are behind Tiffany & Co’s vast new Fifth Avenue flagship
-
Tiffany & Co and Daniel Arsham mark the new Lock collection with a limited-edition sculpture and bangleThe Bronze Eroded Tiffany Padlock sculpture from Tiffany & Co and Daniel Arsham conceals a Tiffany Lock bracelet studded with diamonds and tsavorites
-
CryptoPunks come to life on Tiffany & Co pendantsTiffany & Co has partnered with blockchain infrastructure company Chain to create custom pendants and NFTiffs
-
Discover Tiffany & Co’s new jewellery collectionTiffany & Co’s new fine jewellery collection, the ‘Tiffany Knot’, pays tribute to New York’s architectural codes
-
In memoriam: Elsa Peretti (1940 – 2021)Elsa Peretti, the designer known for her jewellery designs for Tiffany & Co, has died age 80
-
Elsa Peretti’s bone cuff turns 50Tiffany & Co has partnered with Dover Street Market for a special piece to mark the anniversary
