Synonymous with New York glamour, Tiffany & Co has long revelled in its status as an American icon rich in heritage and cultural references. Its jewellery nods to this history in a series of collections that encompass the design codes of the house, from the sculptural and clean to the flamboyant and fun.
Now, Tiffany & Co is celebrating its core collections in a set of new imagery that marries an archival aesthetic with a sharp design modernity. The campaign images are inspired by the displays of designer and window dresser Gene Moore (1910-1998) – a former Tiffany & Co artistic director and vice president – which ignited imaginations around the world.
Tiffany & Co Schlumberger Sixteen Stone ring, £13,800 from tiffany.co.uk
The theatrical, slightly surreal element remains, running throughout in sets and props that play with proportion. Images have been brought to life with the use of animated projections and smoke in the backdrop, rather than relying on effects imposed post-production. The experience Moore created, of jewellery appearing as the star of the show in an offbeat set, remains thanks to this considered alternative reality.
Tiffany Knot double row hinged bangle in rose gold with diamonds, £25,100 from tiffany.co.uk
Pictured here are the sculptural loops of the HardWear collection, looking back to a 1962 Tiffany & Co bracelet, the Sixteen Stone ring created by Jean Schlumberger, as well as pieces from the Lock collection.
Explore the Tiffany Lock collection
Explore Tiffany HardWear jewellery
Tiffany Lock bangle, in rose gold with full pavé diamonds, £38,300, from tiffany.co.uk
‘Diamond Wire Band Ring’ in 18ct rose gold, £3,250, from tiffany.co.uk
-
Broken up into six pavilions, this brutalist Mexican house is embedded in the landscapeSordo Madaleno’s brutalist Mexican house, Rancho del Bosque, is divided up into a series of pavilions to preserve the character of its hillside site, combining concrete, curves and far-reaching views
-
Etihad Airways’ A321LR redefines the single-aisle experienceAbu Dhabi’s flagship carrier brings wide-body sensibility to its new generation Airbus aircraft, a rethink of what short and medium-haul travel can feel like
-
Ralph Steadman has worked with everyone from Hunter S. Thompson to Travis Scott and Quavo – now, the Gonzo illustrator is celebrated in LondonA new exhibition provides a rare opportunity to experience the inimitable work and creativity of Gonzo illustrator Ralph Steadman up close. Just don’t call it a ‘style’.
-
The best layering necklaces for an elevated yet casual lookHow to mix, match and stack jewellery for the ultimate high-energy, low-effort style
-
Dazzling high jewellery for statement dressersIntricate techniques, bold precious stones and designs unite in these exquisite high jewellery pieces
-
Pharrell Williams and Tiffany & Co put Tahitian pearls and diamonds in the spotlightTwo new jewellery collections combine Tiffany & Co’s inventive craftsmanship with the creative vision of Pharrell Williams
-
Wild beauties: high jewellery dripping with dramaThe latest high jewellery collections are fantastic and flamboyant, drawing on a wealth of influences, from a Chopin composition and César Ritz to crocodiles and colour refraction
-
Tiffany Wonder in Tokyo is ‘intimate, cinematic and refined’‘Tiffany Wonder’, an exhibition at Tokyo Node Gallery, is a sparkling journey through the history of Tiffany & Co, designed by architects OMA
-
First look at Pharrell Williams and Tiffany & Co’s punkish titanium and gold jewelleryPharrell Williams and Tiffany & Co reveal first jewellery collaboration, ‘Tiffany Titan’, featuring 19 yellow gold and titanium pieces
-
Rimowa and Tiffany & Co are the gleam team behind this luxurious luggageA new partnership between Rimowa and Tiffany & Co encompasses a suitcase and a jewellery box
-
Tiffany & Co opens redesigned New York store, The LandmarkPeter Marino and OMA New York, led by Shohei Shigematsu, are behind Tiffany & Co’s vast new Fifth Avenue flagship
