Tiffany launches Rubedo™ metal to mark its 175th anniversary
How do you sum up and celebrate 175 years of innovation? You innovate, of course. Tiffany & Co.’s remarkable new RubedoTM metal, then, is the perfect tribute to a unique legacy of experimentation and craftsmanship.
Tiffany’s latest creation is a unique blend of metals, including copper, which has a warm pink hue and polishes to a smooth luster. Lightweight yet durable, RubedoTM is the result of painstaking trial and experimentation by metallurgists and takes its name from medieval alchemy, in which RubedoTM meant the highest achievement, the perfect amalgam of the material and the divine.
Since its founding in 1837, this kind of innovation has been central to the Tiffany & Co. ethos. Under the direction of founder Charles Lewis Tiffany, the company became the first American brand to adopt the 925/1000 British standard of silver purity. It was through Tiffany’s efforts that the US government adopted the .950 standard of purity for both sterling silver and platinum. By 1867, when the company won the Grand Prize for Craftsmanship at the Exposition Universelle in Paris, it was earning an international reputation for excellence. It was the first time that prize had been given by a foreign jury to an American design house and Tiffany has built on that global reputation ever since.
Debuting in the Tiffany 1837™ collection, the Rubedo™ designs celebrate that tradition of innovation and excellence. The collection includes an elongated cuff and similarly contoured ring that crisply incorporate the hallmark of Tiffany & Co. There is also a pendant, as well as a necklace composed of interlocking RubedoTM and sterling silver circles. The collection will be available from March.