Eudon Choi collection launches at Selfridges

The young designer teams up with contemporary dance choreographer Tim Casson for a short film

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Since setting up his eponymous label in 2009, Korean-born Eudon Choi has tantalised us with his clean silhouettes and masculine cuts. He debuted his first on-schedule catwalk show earlier this year during London Fashion Week with his A/W 2012 collection ‘Terra Nova’. Now, to celebrate the launch of that collection in London department store Selfridges, Choi (who recently presented his S/S 2013 offering) has teamed up with online video magazine on a short film in conjunction with contemporary dance choreographer Tim Casson. The film presents a visual series of mechanical arm movements that highlight the structure of the pieces, while soundtrack compliments the picture with a mix of digital and traditional.

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