Virtuous Pie — Portland, USA
![The Douglas Fir beam café counter at Virtuous Pie](https://cdn.mos.cms.futurecdn.net/8TZgH8gwzn2RAXCfEK7eQZ-415-80.jpg)
Canadian fast-casual restaurant Virtuous Pie has opened its first US outpost, fittingly in Portland’s environmentally-minded Hosford-Abernethy neighbourhood. The designers of the 100 per cent plant-based pizza and ice cream establishment have drawn heavily from their surroundings to create an inviting space that balances modernity with the outdoors culture of the Pacific Northwest.
Local studio Bright Designlab were brought in to design the restaurant, working alongside makers Hammer and Hand to utilise the materials available on their doorstep, implementing recyclable or sustainable practices wherever possible. Therefore, whitewashed beams of reclaimed Douglas Fir form the café counter, while wood end-grain designs separate the space into different stations. Meanwhile, a large black marble table encourages customers to sit together and chat over steaming mugs of drip coffee and espresso, selected in collaboration with Oregonian company Heart Coffee Roasters.
‘Portland is an important food city, with an established and vibrant vegan community,’ says Jim Vesal, Virtuous Pie’s executive chef. ‘People are becoming increasingly conscientious about their eating habits and how it affects the environment, and we want to be a part of the movement towards more mindful eating.’ To that end, customers can expect luxurious plant-based pies made with house-made cashew mozzarella and almond ricotta, alongside dairy-free ice cream sandwiches, and floats with soda or kombucha.
INFORMATION
ADDRESS
1126 Southeast Division Street #200
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
-
Phaidon’s new Graphic Classics is a lavish greatest hits of graphic design
Graphic Classics is a compendium of seven centuries of visual culture, from the everyday and ephemeral to visionary works that reshaped our world
By Jonathan Bell Published
-
Birley Chocolate hits the sweet ’n’ chic spot in London’s Chelsea
The new Birley Chocolate shop, a sibling to Birley Bakery, is a confection of colour as delicious as its finely crafted goods
By Melina Keays Published
-
Feel at home at Auberge, Château La Coste's new inn for culture lovers
Auberge La Coste sits at the heart of the art-filled estate, minutes away from the joyful town of Aix-en-Provence
By Harriet Thorpe Published
-
Embrace solitude at Folly Mojave, an off-grid desert retreat
Folly Mojave is a wilderness escape enveloped by hundreds of square miles of natural scenery and designed by LA-based architect Malek Alqadi
By Sofia de la Cruz Published
-
Sandbourne Santa Monica heralds a ceramic oasis by the sea
Check into Sandbourne Santa Monica, a new hotel concept moments away from the city’s fabled pier and Venice Beach
By Carole Dixon Published
-
The Ritz-Carlton, Portland blends luxury design with the wilds of the Pacific Northwest
With architecture by GBD Architects and interiors by ROAM, the new Ritz-Carlton outpost brings the Oregon wilderness to downtown Portland
By Dan Howarth Published
-
Dine under a colossal Zaha Hadid sculpture at Elastika in Miami
Elastika opens its doors as a one-of-a-kind dining destination inside Miami Design District’s The Moore
By Sofia de la Cruz Published
-
Scribner’s Catskill Lodge introduces funky rounded cabins
Scribner’s Catskill Lodge tapped design firm Post Company for 11 new dodecagonal cabins
By Adrian Madlener Published
-
Famed steakhouse Beefbar opens an art deco-infused outpost in New York City
Beefbar’s first US location finds a home in an impressive 1920s Tribeca building, boasting interiors by Humbert & Poyet
By Dan Howarth Published
-
Bar Spero, in Washington DC, nods to the playful nature of Spanish cuisine
Bar Spero is a Spanish seafood bar and grill designed by Streetsense and led by chef Johnny Spero
By Sofia de la Cruz Published
-
Southern Arizona sets the scene for a corking vineyard experience at Los Milics
Los Milics winery, designed by Chen + Suchart Studio, is set among vines at the foothills of the Mustang Mountains
By Sofia de la Cruz Published