Moxy, Mariott’s diffusion hospitality brand, might already have several international locations to date, but with the opening of its first New York property in Times Square, its playful, design-centric approach reaches a whole new level.

With over 22,000 sq ft of event space and a whopping 612 rooms on offer, Moxy Times Square is proof that style doesn’t need to come at a luxury price. The hotel’s developer, Lightstone, roped in a host of big names to this end: architects Stonehill Taylor were charged with remaking the former New Mills Hotel, built in 1907, into rooms ranging from 150 to 350 square feet. Yabu Pushelberg designed the room interiors, which are filled with custom-designed, foldaway furniture, wood-frame beds with hidden storage and open pegboard closets.

Rockwell Group conceived the interiors for the restaurant and bar spaces: a seafood brasserie, Legasea and all-day breakfast eaterie, Egghead, plus the rooftop bar and lounge, Magic Hour, all operated by the Tao Group. Armed with naughty animal topiaries, a mini golf course and seats in a rotating carousel, Magic Hour is primed for revelry with decadent cocktails and $99 Crashpad rooms at the hotel, to boot.