Soho’s most theatrical hotel is getting a Beefbar restaurant

Monte Carlo-born Beefbar will take over Dear Jackie at Broadwick Soho this September, giving the London hotel a carnivorous new chapter of rare cuts, velvet and late nights

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beefbar london broadwick soho
(Image credit: Courtesy of Beefbar)

In 2023, Broadwick Soho, a Martin Brudnizki-designed hotel, arrived on the corner of Broadwick Street and Berwick Street in London’s Soho with pink elephants on the façade, a rooftop bar upstairs and Italian restaurant Dear Jackie below ground as its red-roomed heart. Now, one of its central characters is being recast.

Beefbar gives Broadwick Soho a carnivorous new chapter

beefbar london broadwick soho

(Image credit: Courtesy of Beefbar)

This autumn, Monaco-born Beefbar will move into the fun-loving property, taking over Dear Jackie’s subterranean space and ground-floor sister bar, Bar Jackie. The new address, Beefbar at Dear Jackie, opens on 10 September 2026 with bespoke interiors and a redesigned terrace for day-to-night dining – very useful in a neighbourhood where lunch has a habit of becoming last orders.

beefbar london broadwick soho

(Image credit: Courtesy of Beefbar)

Founded in Monte Carlo in 2005 by Riccardo Giraudi, Beefbar has built its name by giving the steakhouse a Riviera-infused new identity: think prized cuts, glossy rooms, a bit of theatre, and enough international appeal to carry it to Paris, Milan, Mykonos, New York and beyond. The new Soho outpost will become its UK flagship, following the brand’s Chelsea opening.

beefbar london broadwick soho

(Image credit: Courtesy of Beefbar)

Giraudi says he wanted Beefbar’s new UK home to have ‘real soul’, adding that Dear Jackie gives the team ‘freedom to be playful with the menu’. Broadwick Soho’s managing director Joshua Gardner puts it in typically Soho terms: ‘We don’t take ourselves too seriously, but we care enormously about every detail.’

The menu will centre on Japanese Kobe, Australian Wagyu and Beefbar’s signature sauce, alongside London-only dishes including Wagyu shepherd’s pie and a truffle-laced Cordon Bleu.

Broadwick Soho is located at 20 Broadwick St, London W1F 8HT, United Kingdom

Sofia de la Cruz
Travel Editor

Sofia de la Cruz is the Travel Editor at Wallpaper*. Her work sits at the intersection of art, design, and culture. In 2026, she was awarded Young Arts Journalist of the Year at the Chartered Institute of Journalists’ annual Young Journalist Awards.