Max Brown 7th District
Europe Hotels Private Collection (EHPC)is on a roll. With the paint barely dry on its newly launched Sir Victor hotel in Barcelona, the Amsterdam-based group continues its ambitious expansion, this time pitching up in Vienna.
The fifth property to join the group’s playful Max Brown brand, the Vienna iteration, like its other outposts in Amsterdam, Berlin and Düsseldorf, flies the local flag, first with its location in the city’s creative 7th district and second with an all Viennese art collection to rival any of the city’s notable assortment of museums.
Curated by London-based art consultant Idit Orni, there are over 480 original or specially commissioned pieces, including a giant hand-painted wall mural, emblazoned onto the neighbouring building, by artists Käthe Schönle and Sebastian Schager; thought-provoking, provocative works from Renate Bertlmann and Julia Faber, that dot the public spaces; and photography by Raffaela Bielesch in the 143 guestrooms.
Here, the brand’s signature recyclable Auping beds take centre-stage, alongside chairs by Amsterdam-based furniture company Pols Potten, textured wallpaper from BN Wallcoverings, bespoke lighting and quirky Max Brown details, such as the basketball hoop and Crosley record players, in a colourful palette of bold yellows, greens and dusty pinks.
Downstairs, Seven North, designed by Jakob Turgeman, is a convivial spot from Israeli celebrity chef, and man behind the Miznon series of restaurants, Eyal Shani. Here, Shani’s clean, fresh, signature South Mediterranean dishes - from the cabbage cake topped with crème fraîche to the whole roasted baby cauliflower and the wood-roasted fish - are sent out from a lively, open kitchen and plonked at the centre of each table for all to tuck in. A great way to begin an evening before settling down to watch a film in the hotel’s very own cinema.§